Business Strategy Analyst I - Bank Marketing

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

The Bank Marketing and Digital Organization is seeking a Marketing Analyst who is focused on continuous performance outcomes, testing and improving customer experiences, and driving marketing optimizations to achieve business objectives.

As a dedicated Business Strategy Analyst I, you will utilize quantitative and qualitative analysis to provide thought-leadership on evolving industry trends, market developments, USAA’s strategic direction, regulatory environment, and macroeconomic trends for the business unit. Provides insights and information-based context for key stakeholders in the business unit to effectively manage, influence, and impact line of business strategy.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, or Charlotte, NC.

Relocation assistance is not available for this position.

What you'll do:

• Collaborates with stakeholders to identify key business assumptions and hypotheses around line of business strategy. Evaluates and uncovers strategic insights related to Profit & Loss. performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.
• Assists experienced Business Strategy Analysts and other subject matter experts with refining hypotheses and identifying business questions to explore further.
• Assists in the development of the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience.
• Leverages advanced data-driven problem-solving techniques to manipulate and interpret business results.
• Translates findings into insights for strategy management and execution.
• Prepares materials that help communicate the significance of the strategic insights to senior leaders and other key stakeholders. May participate in key stakeholder meetings.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 4 years experience in data and/or analytics or strategy consulting; OR Advanced Degree in Business, Science, Finance, Economics or related discipline with 2 years experience in data and/or analytics or strategy consulting.
• Experience identifying business needs and developing strategic plans driven by qualitative/quantitative analysis and market insights.
• Demonstrated experience using data analytics to formulate data-driven insights.
• Experience performing data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics).
• Experience in project management.

What sets you apart:

• Digital marketing analytical experience in Banking, Insurance, or Retail
• Demonstrated experience in marketing analytical processes and measurement frameworks and Adtech adoption. (Attribution Methodologies, Google Analytics, Adobe)
• Test and Learn experience – designing, leading, executing, and analyzing results
• Strong communication and storytelling skills with an ability to synthesize data and deliver meaningful insights for action
• Prior US military service or being a military spouse/domestic partner is highly valued

Compensation range: The salary range for this position is: $85,040 - $153,080.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.). if your job is to be posted in San Diego OR LA County, delete this line if not needed.]

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid