Director of Product Marketing (Yahoo Mail)

Yahoo Mail is the ultimate consumer inbox with hundreds of millions of users. It’s the best way to access your email and stay organized from a computer, phone or tablet. With its beautiful design and lightning fast speed, Yahoo Mail makes reading, organizing, and sending emails easier than ever.

About The Organization: 

Yahoo, with a strong foundation of hundreds of millions of users, is in the midst of a renaissance; backed by substantial investment to drive meaningful, long-term growth, led by great products. Are you up for the challenge of writing a chapter on one of the biggest consumer product success stories in history? This won’t be easy, but if you’re motivated by huge opportunities, backed by an organization that is ready to invest in bold initiatives, and can’t wait to start building, Yahoo is the place for you.

Yahoo is composed of organizations, each led by a GM, driving key product lines. This role is within the Yahoo Mail group, which includes its flagship product, Yahoo Mail. You will be starting on offense; the product line (4.5+ star apps & responsive web experiences), business, and tech (modern front-end stacks with significant backend re-architecture just beginning) provide a healthy start, with lots of upside to realize.  Now, we need you to be a key part of our next chapter -  embarking on the mission to create the best consumer-focused platform for running the “business of life,” in email and beyond. This role will be reporting to the Vice President of Product, Yahoo Mail. 

About the role:

Yahoo Mail is seeking an experienced Director of Product Marketing to be the key liaison between PR, Marketing, Sales, and Product organizations. This role will lead product planning alignment, feature coordination, and launch efforts with key stakeholders. This position requires a product-focused individual with a strong background in product management and who can effectively communicate product benefits, coordinate with stakeholders, and support public relations efforts with compelling data stories.

Responsibilities:

Stakeholder Liaison:

Act as the primary liaison between product management and other departments (Marketing, Sales, PR, and Customer Support), ensuring clear communication and alignment on product initiatives.

Collaborate with marketing, sales, and customer support teams to gather insights and feedback that inform product strategy and marketing efforts.

Facilitate regular meetings and updates with stakeholders to discuss product education, feature promotion, and launch plans / timing..

Sales Support:

Collaborate with sales teams to develop and provide comprehensive sales materials, including presentations and other materials that effectively communicate the benefits and features of Yahoo Mail to potential clients and partners.

Product Pipeline Coordination:

Represent the product organization in the calendarization of new product launches and product updates, working closely with product management, PR, marketing, and sales teams.

Lead cross-functional alignment with GTM teams regarding priority launch features and product business goals.  

Public Relations and Data Stories:

Partner with analytics and PR to identify and develop compelling data stories that highlight the value and impact of Yahoo Mail’s features and services.

Work closely with the PR team, as a representative of the product team, to contribute to press releases, case studies, and other materials that leverage data to tell powerful stories.

Product Education and Feature Promotion:

Develop comprehensive product education strategies alongside key stakeholders to ensure users understand and utilize Yahoo Mail’s features effectively.

Facilitate the creation of educational content, including tutorials and in-app messaging, to enhance user knowledge and engagement.

Partner with product marketing to prioritize CRM campaigns to highlight new and existing features, driving user adoption and satisfaction.

User Lifecycle Management:

Partner with product management and marketing teams to develop a user lifecycle framework, leveraging different channels and user-targeting mechanisms to maximize user engagement.

Act as the liaison between product and the marketing technology teams to identify and prioritize technology gaps.

Performance Analysis and Reporting:

Monitor and analyze the performance of product education and feature promotion initiatives, using data to measure success and identify areas for improvement.

Provide regular report