Director, Digital Product

Who is Taco Bell? 

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

 Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

 We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. 

 At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job: 

The Head of Digital Product will be responsible for leading product management across our Digital commerce ecosystem including: ecommerce, martech, kiosk, delivery, digital signage, and our consumer-facing AI spaces.  The role requires a high level of thought leadership and a proven track record as an effective people manager to keep Taco Bell at the leading edge of Customer Experience across all touchpoints.  The role is critical to delivering our holistic approach of building differentiated experiences across our end-to-end guest journey (trigger, discover, order, pay, fulfill, engage).  The role will be focused on defining strategic objectives across customer and business needs, creating a vision and roadmap that inspires the organization, and managing day-to-day product delivery as well as an agile test-and-learn squad that will allow us to maximize impact, stay ahead of digital competition, and future-proof our platforms in preparation for accelerated growth. This role is directly responsible for setting and delivering OKRs that drive conversion, revenue, and profit across the digital commerce ecosystem.

The Day-to-Day: 

• Lead product management capabilities for all digital customer experience ecosystems including ecommerce, martech, kiosk, delivery, digital signage, and consumer-facing AI spaces

• Partner closely with loyalty, CRM, digital merchandising, restaurant CX, and marketing teams to grow functionality and capabilities that drive top line revenue, increase conversion, enhance the guest experience, and make CX easy for our team members to deliver consistently

• Ideate and design the future of commerce across existing and unestablished channels – from next-generation payment and wallet capabilities to the future of generative and agentic AI and the role of social/conversational commerce

• Champion product teams collaboration and prioritize across our Taco Bell, Yum!, and 3rd party vendor engineering teams to deliver stable products and new functionality

• Represent all digital product in annual planning and goal setting; lead teams to drive focus in delivering against goals

• Develop teams both professionally and culturally to achieve high performance, high collaboration, and high team satisfaction across the organization

• Thought leader with cross-functional partners to understand requirements and goals 

• Create and articulate vision, strategic goals, and impact – to business, franchisees, team members, and customers – and execute a roadmap that demonstrates measurable value.

• Lead a test-and-learn mentality aimed at finding quick opportunities to iterate and deliver results; leverage agile methodology to quickly innovate, size opportunities, research, test, analyze, and further optimize our product suite

• Manage feedback loop from stakeholder and leaders to share roadmap updates, status, and evolution of roadmaps

• Drive accountability for budget allocation and management across product teams, inclusive of engineering and QA costs

• Serve in a leadership role for the US Digital team at Taco Bell; be a thought partner across the Taco Bell and Yum! Brands businesses

   

Is This You?

• Bachelor’s degree (or MBA) in Business, Information Systems, or technology related discipline, or equivalent years of experience.
• 10+ years of experience as a digital product le