Senior Associate, MSO Marketing
HumanaAbout the role
Become a part of our caring community and help us put health first
CenterWell is redefining senior-focused care across the country and we’re looking for a collaborative, data-driven marketing professional to help us scale that mission. As the Senior Associate, Management Service Organization (MSO) Marketing, the cross-division efforts of the MSO & Independent Practice Association (IPA) business segment and will serve as a critical conduit to the Product Marketing team and select business partners, facilitating seamless communication and strategic alignment. This role is ideal for a proactive marketer who thrives in a fast-paced environment and is passionate about creating localized strategies that connect deeply with patients and caregivers.
Key Role Functions
Strategic Leadership & Planning
Support the development of comprehensive and scalable resources aimed at empowering our affiliate partners with tools that enable them to grow their practices, independently
Oversee the implementation of strategic initiatives, ensuring they are executed efficiently and effectively, and adjusting based on performance data and feedback from stakeholders
Use data and insights to evaluate full-funnel marketing impact and inform future strategy, including forecasting, budget management and performance optimization
Insights & Intelligence
Leverage advanced analytics, market research and predictive modeling to uncover emerging opportunities and risks across markets
Translate complex data into clear, actionable insights that guide enterprise-level decision making and long-term growth strategies
Champion test & learn culture that empowers the execution team to experiment, refine and scale approaches with evidence-driven outcomes
Stakeholder & Partner Management
Collaborate cross-functionally with enterprise marketing, clinical, and sales teams to ensure alignment and maximize impact
Serve as the key relationship owner to senior business leaders, driving value in partnership, strategic planning, thoughtful stakeholder engagement and insightful performance analysis
Build strong partnerships with market and operational leaders to ensure marketing strategies are grounded in local priorities
Impact
This role is critical to expanding CenterWell’s reach and resonance in communities across the country. Your leadership will ensure our marketing efforts are locally relevant, brand-aligned, and strategically positioned to drive meaningful engagement and business results.
Use your skills to make an impact
Required Qualifications
Bachelor’s degree or higher in Marketing, Business, Communications, or related field
5+ years of experience in marketing, with a focus on regional or field marketing strategy
Strong analytical skills and experience using data to inform decisions
Proven experience in development and executing marketing strategy
Excellent communication, project management, and organizational skills
Preferred Qualifications
Experience in healthcare, senior services, or multi-site operations
Familiarity with regional marketing dynamics and community engagement strategies
Experience supporting agency relationships and local media planning
Ability to adapt messaging across diverse cultural and geographic audiences
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Vid
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