VP, Creative Development

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

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Job Description Summary

Do you thrive in a Marketing organization that translates marketing strategies into creative content, development and delivery? As VP of Creative Development, you’ll be a leader within the Enterprise Brand Strategy & Activation group at Nationwide. You will be accountable for leading the development of Nationwide's overall brand strategy for Marketing and creative strategy, messaging and execution of brand and trade plans across multiple product categories and a variety of B2B and B2C audiences. You'll be responsible for driving brand health, supporting quote and sales metrics at an enterprise and product level nationally. If you enjoy directing and understanding marketplace dynamics to ensure brand position and that creative materials deliver differentiated messages and desired outcomes, this role is for you!

Job Description

Key Responsibilities:  

• Drives Nationwide's short- and long-term brand strategy that integrates brand, advertising, public relations, digital and direct media strategies across all business units and support staff functions. 

• Creates, develops and optimizes strategic enterprise brand and trade advertising campaigns within an established media budget. 

• Leads internal creative team (creative directors, writers, designers, proofreaders, photographers, video producers / editors) and external agency partners in efficiently and effectively developing and implementing enterprise creative platforms that unify product lines, audiences and touchpoints. 

• Oversees strategy, creation, execution alignment and on-going optimization of all campaign-related content deployed across the entire paid, earned and owned media mix. 

• Responsible for a consistent, agency-agnostic approach to creative development Ensures Nationwide's brand messaging is delivered with a unified creative look and feel. 

• Ensures all marketing plans deliver on go to market strategy and that messaging is aligned, tells our brand story and product benefits drive intended business results for key audiences across multiple product categories. 

• Guides the internal creative team to meet quality expectations while increasing efficiency. 

• Works closely with media team to ensure media plan and flighting are built to optimally communicate Nationwide brand messaging. Works closely with public relations team to ensure media relations strategy and approach aligns with key campaign launches. 

• Partners with and presents to senior level executives to gain buy-in/adoption and to optimize results. 

• Manages overall talent strategy, including multi-million-dollar talent deals and on-going contractual maintenance governed by SAG-AFTRA. 

• Leadership and management of team of associates including performance management, salary planning and administration, training and development, workflow and organization planning, hiring and placement, and disciplinary actions for direct and possibly indirect reports. 

May perform other responsibilities as assigned. 

 

Reporting Relationships: Reports to SVP, Marketing - Enterprise Brand Strategy & Activation. Leads a team of 6 direct reports and oversees a team of 50+ indirects. Also responsible for directing external advertising agency partners. 

 

Typical Skills and Experiences:  

 

Education:  Bachelor's in Marketing or related field; MBA strongly preferred. 

 

Experience: