Senior Manager, Programming - Boardsports

Company Description

Red Bull Media House gives an editorial voice to the brand by creating authentic content that engages audiences through compelling subject matter and high-quality visual appeal. We’re seeking an innovative Sr. Programming Manager of Board Sports to bring our Brand’s story to new audiences by engaging target consumers across our digital channels, Owned platforms & third-party outlets.  This person will take ownership of creating compelling content experiences, finding the target audience digitally, and developing a re-addressable fanbase on behalf of the brand. Working closely with the Director of Board Sports Network, this person and their team will be collectively accountable for Board Sports content alignment, promotion, distribution, and defining measurable success metrics across Red Bull’s Owned (Red Bull TV, RedBull.com) and Managed (TikTok, YouTube, Instagram, Facebook, etc.) platforms.

Job Description

DRIVE BOARDSPORTS PROGRAMMING STRATEGY

Responsible for multi-platform audience growth content strategy surrounding Red Bull’s slate of Board Sports projects, events/shows, original video productions, relevant third-party competitions, and editorial on Red Bull’s website

Identify Boardsports projects, stories, and events with the potential to break through and reach mass audiences

Build & maintain the definitive Board Sports Programming content calendar across Red Bull’s Owned and Managed platforms

Optimize channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys

Sharpen the strategies of Owned and Managed channels constantly, identify potential programming partner channels, and build consistent holistic programming and release plans across the network

Define clear project success metrics inclusive of video views, minutes watched, engagements, and website visitors

Work with cross functional teams responsible for paying into audience development: Content Production, Social Programming, Owned Programming, Communications, Sports Marketing, Insights/Analytics, and Advertising

Lead on identifying learnings to make our content more impactful towards our KPI’s, especially focusing on content that can break outside of the core audience while also achieving authentic brand cut-through

EXECUTION

Brief specific content needs with the Content team to maximize performance depending on platform and goals

Develop activation plans with the content and Communications departments to maximize reach of this content

Oversee boardsports social media accounts, including community management, copy writing, publishing, and real-team event coverage

Support live programming team for all US-based LIVE board sports broadcasts

NETWORKING & COLLABORATION

Collaborate with key stakeholders to define & implement the Red Bull US Sports tone of voice across all channels

Collaborate with Media Partnerships to identify distribution opportunities that reach mass audiences, providing strategic input and feedback on the impact of 3rd party releases to inform future partnerships

Build a crisp team of subject-matter audience experts to develop platform native content optimization

Collaborate with Red Bull Global Programming leadership to define a cohesive content marketing strategy, best practices, and strong US value proposition on co-operated channels (@redbull, @redbullusa, @redbullsurfing, @redbullskate, and @redbullsnow)

Collaborate with Advertising to shape a cohesive Board Sports-audience development paid media strategy

PEOPLE MANAGEMENT

Lead Social Media Manager to successfully develop strategies and tactical plans

Foster a high-performing, innovative, and results-based culture with your team by establishing objectives and focusing on key results

Ensure Social Media Manager develops strategies and plans grounded in business priorities and consumer insights

Provide coaching and development for Social Media Manager to support continual growth

Motivate your direct report in the execution of social campaigns, encouraging them to meet and surpass their goals

Onboard, contract, and oversee freelance writers, social producers, and consultants from project start to delivery

Qualifications

8+ years of digital content marketing and/or Programming for a sports or media/entertainment brand

Track record of marketing a global brand via social media by transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovation

Provide examples of developing and executing social media content marketing strategies

Track record of driving