Senior Regional Marketing Manager, NAM

At Corsearch, we are dedicated to creating a world where consumers can trust the choices they make.

As a global leader in Trademark and Brand Protection, we partner with businesses to safeguard their most valuable assets in an increasingly complex digital environment.

Our comprehensive solutions, powered by AI-driven data and deep analytics, enable brands to establish, monitor, and protect their presence against infringement and counterfeiting.

Why Choose Corsearch?

• Innovative Solutions: We combine cutting-edge technology with expert judgment to deliver market-leading services in trademark clearance, brand protection, and anti-counterfeiting.
• Global Impact: Trusted by over 5,000 customers worldwide, including 73 of Fortune's Top 100 companies, our work has a meaningful impact on businesses and consumers alike.
• Collaborative Culture: With a team of over 1,900 professionals across multiple global offices, you'll be joining an inclusive environment where diverse perspectives thrive.
• Mission-Driven Purpose: Our commitment to protecting consumers and their trust in brands drives everything we do, making Corsearch a force for good in the world.

✅The Role

The Sr. Regional Marketing Manager will own and deploy the regional marketing plan for North America in-line with the business's objectives and growth targets. 

They will develop and manage regional demand generation programmes and campaigns to drive, and nurture leads and accelerate existing opportunities. 

They will work closely with the global demand-gen team, regional agencies and the sales team to roll out regional marketing programmes and campaigns aligned to sales priorities and revenue targets. 

This position will participate in multi-functional teams and report directly to the SVP, Marketing.

✅Responsibilities and Duties

• Drive the overall marketing strategy and plan for their regions to support new and cross-sell efforts;
• Implement the optimal mix of marketing programmes; identify the most effective messaging, content, channels and calls to action;
• Develop and manage marketing programmes and campaigns to support opportunity generation and pipeline acceleration, including demand generation campaigns, 1st party events on and offline, tradeshows, awareness campaigns and through leadership programmes;
• Work closely with marketing leadership and local PR agencies to co-ordinate media and analyst activities;
• Work cross-functionally to oversee the timely execution of the marketing plan and collaborate with sales development and sales;
• Source and manage local vendors for marketing programme and campaign execution including but not limited to direct mail, telemarketing, content syndication and third-party lead generation campaigns;
• Facilitate and track lead distribution and follow up activities in collaboration with the demand-generation team and sales;
• Collaborate with demand-generation and marketing operations to support the overall segmentation and data strategy for the region;
• Track campaigns and own the metrics that matter including reporting overall ROI to internal stakeholders;
• Project manage programmes and campaigns to deadline, ensuring quality and scopes of work are met and delivered on budget.

✅ Additional Responsibilities:

• Understand and collaborate on marketing automation technologies across the entire lead nurturing process;
• Analytical capabilities with an ability to use and interpret data to support smart decision making;
• Build and deliver client marketing efforts to improve retention and upsell, as well as leverage prospecting programmes across the client journey

✅ Education: 

Bachelor’s degree (BS/BA) preferred

✅Essential

• 7-10 years of experience in B2B marketing, ideally with experience gained in a data or technology marketing role
• Experience managing marketing programmes and campaigns to support opportunity generation and pipeline acceleration, including demand generation campaigns, 1st party events on and offline, tradeshows, awareness campaigns and through leadership programmes.
• Strong campaign and digital marketing experience required
• Background in growth or performance marketing preferred
• Fluent English speaker required
• Highly self-motivated individual who enjoys working under limited supervision
• Tenacious problem solver with a strong work ethic, sense of urgency