Senior Manager, Digital Content and Social Strategy

Job Summary

Senior Manager, Digital Content and Social Strategy

Position Overview
The Senior Manager, Digital Content & Social Strategy is responsible for shaping and amplifying Otsuka’s external digital presence across our corporate website, social platforms, and emerging digital touchpoints. This role drives integrated content strategies that elevate our corporate voice, strengthen reputation, and build advocacy for our science, our leadership, and our commitment to redefining what’s possible for the people we serve.

Reporting to the Director of Corporate Brand and Reputation, the Senior Manager leads corporate website governance, social media strategy, analytics, digital storytelling, and executive social programs. This professional excels at cross-functional collaboration, “story mining,” and translating complex concepts into compelling, audience-centric narratives.
 

Key Responsibilities
 

Corporate Website Content & Governance

• Own content strategy, editorial planning, and day-to-day governance for the corporate website.
• Ensure accuracy, clarity, UX alignment, and brand consistency across all digital content.
• Collaborate with IT, legal, and cross functional teams to manage updates, optimizations, and new feature implementations.
• Maintain governance frameworks, content workflows, and quality standards.

Social Media Strategy & Channel Management

• Develop and execute a modern, insights-driven social media strategy aligned to enterprise and TA priorities.
• Manage corporate social channels, including content planning, publishing, community monitoring, and escalation protocols.
• Partner closely across Corporate Affairs, R&D, Commercial, and enabling functions to ensure messaging accuracy and compliance.
• Identify emerging platforms, formats, and opportunities to increase visibility and engagement.

Executive Social Media Strategy & Execution

• Build and manage executive social presence strategies for senior leadership.
• In conjunction with External Communications colleagues, support thought-leadership perspectives, and platform-fit messaging that amplify leadership voice and strengthen reputation.
• Provide performance monitoring, and continuous optimization.

Analytics, SEO & Performance Optimization

• Lead analytics and reporting across web and social channels to measure impact and inform strategic decisions.
• Oversee SEO strategy and implement optimizations to increase discoverability of corporate content.
• Translate data into actionable insights, trends, and recommendations for stakeholders.

Digital Storytelling & Cross-Functional “Story Mining”

• Proactively uncover compelling stories across R&D, commercial, corporate affairs, social impact, culture, and innovation.
• Translate complex scientific and organizational topics into accessible, narrative-driven content.
• Drive editorial planning and cross-channel storytelling that differentiates Otsuka in the industry.
• Partner across the Communications team to ensure digital storytelling reinforces broader communications strategies and integrates across enterprise-TA-brand goals.
  
  
  Qualifications
• 7–10+ years of experience in corporate communications, digital content strategy, social media, or related fields.
• Proven success managing corporate digital channels, preferably in highly regulated or science-driven industries (biotech, pharma, healthcare, technology, etc.).
• Strong writing, editing, and storytelling capabilities with sharp editorial judgment.
• Expertise in analytics tools (e.g., Google Analytics, Statusbrew, platform-native insights, etc.), SEO best practices, and performance optimization.
• Ability to translate complex subjects into clear, engaging content for diverse audiences.
• Experience partnering with executive leaders on digital presence and thought leadership.
• Strong project management, cross-functional collaboration, and stakeholder-alignment skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Educational Qualifications

• Bachelor’s degree in communications, marketing, brand strategy or related field

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.