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Senior Marketing Manager OTOMOTO
OLXPoznań, Polandfull_timeVerifiedPosted 14 Jun 2026
About the role
WELCOME TO OLX
We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.
We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.
Our brands – including AutoTrader, OLX, Otomoto, Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.
Join OLX and see how far you can go.
The role is hybrid, available in Poland with Poznań and Warsaw as preferred locations. You will join a well established Motors Marketing team that manages all marketing activities for two brands: OTOMOTO and OLX Motors categories (all categories: cars and motorcycles, EV, parts, heavy machinery, financing and other automotive related services). As we work across multiple markets in Europe, you will be required to align communication plans & campaigns across countries, to ensure consistency, timing & impact.
You will own and drive integrated B2B and B2C marketing strategies that keep our brands top of mind in the automotive industry, deliver value campaigns & messaging to strengthen customer relationships & perception, and directly influence commercial outcomes.
You’ll work at the intersection of brand, product, sales, and data, translating business strategy into compelling go-to-market plans, campaigns, and activations that deliver measurable impact.
This role assumes working on B2B brand level with our business partners and business customers, from small family-owned dealerships to big corporate clients and OEMs.
You will set & drive the B2B communication strategy for all segments: from brand management, product launches, sales collateral, case studies, sales activations, events, social media, PR, ATL, content, CRM, performance marketing and more. All of it in alignment with respective channel leaders and dedicated in-house specialized teams (CRM, performance, SEO).
You will assess impact through key business metrics & research methodologies measuring important brand loyalty & satisfaction KPIs
External communication would be mostly in Polish, however for effective internal communication, excellent command of the English language is essential in both written & verbal forms.
You will report directly to the Senior Head of Marketing PL Motors. The role requires some travelling including B2B events, business client meetings or marketing production (i.e. video shoots).
Finally, you will join a team developing the leading automotive classifieds platform in Poland for almost 20 years - OTOMOTO, and as we believe mobility is the basic right for everyone - you’ll be a part of making it happen every day.
Key responsibilities:
Integrated Marketing & GTM Strategy:
- Develop and deliver a yearly Integrated Marketing Plan for B2B customers aligned to overall business objectives.
- Plan & manage relevant budgets & investment impact reviews
- Lead the strategy and execution value delivery campaigns from concept to completion
- Ensure consistent, value-driven messaging that strengthens brand presence, customer retention, and customer growth.
- Own and execute go-to-market strategies & communication plans for new business features and product launches, ensuring clear value articulation and adoption by customers.
- Identify, prioritize, and roadmap growth opportunities using a data-driven approach, deciding where to focus for maximum impact.
- Take accountability for B2C business goals, aligning brand activity with performance outcomes.
Brand & Content Strategies:
- Strengthen brand position within the automotive industry through clear, consistent, and compelling communication including product launches, sales collateral, mailers, case studies, PR, social media and industry events
- Drive executive thought leadership by supporting th
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