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Vice President Director, Data and Analysis

Publicis Groupe
United Statesfull_timeVerifiedPosted 11 Jan 2024

About the role

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Vice President Director, Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on.

Job Responsibilities:

As VP/Director, you’ll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.

Day-to-day, your role includes: 

· Assisting clients in defining social analytics needs and developing solutions to solve those challenges, shepherding them in the right direction

· Fostering creative thinking around how we use data in support of paid and owned social media activations

· Connecting disparate data sets to provide holistic analyses and business assessments

· Thinking beyond day-to-day responsibilities to ensure social data and analysis does not live in a silo

· Being a cross-capability visionary

· Identifying and assessing new strategic data-driven partners and services

· Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts

· Providing support, coaching, and training to assist in the career development of direct reports and the broader team

 

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

-  10-12 years of experience in marketing or management consulting

-  Data storytelling experience and proven ability to produce executive-level analyses with various social data points

-  Strong analytical, critical thinking, and problem-solving skills

-  Deep knowledge of or passion for all components of social media including owned, earned and paid, with a heavy emphasis on owned  

-  Strong client management and relationship skills

-  Familiarity with analytics and publishing tools such as Netbase, GWI, Audiense, etc.

-  Understanding of Tableau operations and utilization of dashboards for self-service data

-  Proven leadership ability with track record of collaborative work ethic

-  Business maturity

-  A four-year college degree

-  The ability to thrive in a fast-paced and deadline-driven environment

-  Open to travel as needed

 

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

 

 

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Company

Publicis Groupe

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