Sr. Brand Manager, US Pharma Dry Eye

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Sr. Brand Manager supporting US Pharma Dry Eye Team, you will be trusted to work on one or more of the following areas: Product/Brand Marketing, Conducting research to define targeted customer segments and determine the key values that drive buying behavior, Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics, Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials Product/Brand Management (P&L/Revenue Accountability), Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch, Managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI etc.), Partnering with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches.

In this role, a typical day will include:

● Lead annual planning process for Alcon’s prescription, project(s) and/or cross-brand strategy

● Development and execution of channel plans, consumer plans and professional plans

● Execute against tactical plan for Eyecare Professionals and Patients

● Lead brand media, advertising and marketing program development and execution

● Oversee development of technical/clinical messaging and tools for sales team (sales aids, trade ads, supplements, MOAs)

● Development of patient-facing tools

● Continually monitor and optimize brand programs to ensure effectiveness

● Lead insight development of business, category, and competitive trends to develop business strategies and tactics. Proactively make recommendations to modify annual plan to address gaps and ensure brand objectives are met.

● Lead short-medium term (1-3yrs) brand strategy development and alignment, working with global marketing, US commercial team, market access, medical and finance functions

● Ensure brand market share and P&L targets are met.

WHAT YOU’LL BRING TO ALCON:

● Bachelor’s Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)

● 7 Years of Relevant Experience

● 5 Years of Demonstrated Leadership

● The ability to fluently read, write, understand, and communicate in English.

HOW YOU CAN THRIVE AT ALCON:

● Benefit from working in a highly collaborative environment.

● Join Alcon’s mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career.

● Alcon provides robust benefits package including health, life, retirement, flexible time off, and much more!

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.