Campaign Product Owner

We are opening a position for a Campaign Product Owner to strengthen our client’s team in Europe. This role is key to driving digital fan engagement initiatives, coordinating technical integrations, and optimizing user journeys across a large-scale digital ecosystem. You will act as a technical consultant, supporting marketing and business teams to deliver impactful campaigns and improve attribution and communication strategies.

Key Responsibilities

• Lead the planning and execution of digital engagement campaigns, ensuring seamless delivery and data capture using tools such as Qualifio.

• Manage technical integrations, including AppsFlyer, to guarantee accurate attribution tracking and smooth data flows for mobile applications.

• Coordinate deep link migration across development and marketing teams to maintain uninterrupted user experiences.

• Provide technical guidance for email and push notification campaigns using Braze, aligning with business objectives and personalization strategies.

• Collaborate with cross-functional teams (CRM, tech, content, design) to ensure timely and high-quality campaign launches.

• Monitor campaign performance, analyze data, and recommend improvements based on actionable insights.

• Actively participate in agile ceremonies (sprint planning, reviews, daily stand-ups) and contribute to continuous process improvement.

• Foster strong relationships with internal teams and external partners in a distributed, international environment.

Requirements

• Proven experience in digital product ownership, campaign management, or similar technical roles.

• Strong project management skills with a track record of delivering complex, cross-functional initiatives.

• Hands-on experience with tools such as Braze, Qualifio, and AppsFlyer, including deep linking strategies and mobile app integrations.

• Excellent communication and interpersonal skills to engage both technical and non-technical stakeholders.

• Familiarity with agile methodologies (Scrum/Kanban) and tools like JIRA and Confluence.

• Analytical mindset with attention to detail and a passion for UX best practices.

• Fluent in English (spoken and written); experience working in international teams is a plus.

• Knowledge of the Sports industry is a plus