Engagement Marketing Lead, Specialty Care

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is seeing an Engagement Marketing Lead to support full funnel growth and expansion as we expand our service offerings into exciting new domains to benefit our customers and members. This Marketer is an autonomous, self-driven contributor that is relentlessly focused on building and scaling unique Marketing strategies that supports both top of funnel member acquisition using both customer and Spring Health owned channels, and builds lifecycle and engagement strategies to support our members’ unique care journey. They are experiment-focused and data driven, operating as the marketing leader among a focused, high-impact team building new care models.  

What you’ll be doing: 

• Be a growth driver by collaborating with cross functional partners including new ventures strategy, product/eng, care operations, and customer success to drive awareness, enrollment and utilization of our fast-expanding offerings.  
• Deeply understand Covered Life populations (humans with access to Spring Health) that need our unique services - their aspirations, fears, limitations, functional ways of life - and develop acquisition and engagement strategies tailored to meet those populations where they’re at. 
• Lead marketing and engagement discussions with key partners and customers to co-develop ROI-positive marketing plans.
• Build and execute marketing strategies and campaigns that maximize Spring Health owned/operated channels along with the customer’s owned/operated channels.
• Draft copy independently and/or with input from central content teams, but focused on testing and learning quickly. 
• Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.
• Analyze, measure and report on impact of marketing initiatives to core stakeholders and senior leaders on a routine basis. Share insights and make recommendations for explore/expand strategies. Sharing winning strategies and enable scale across the broader marketing and engagement teams.
• Work cross-functionally to develop and scale best-in-class marketing materials and campaign assets that build awareness and drive measurable engagement for company wide initiatives, new products/services, and key customer campaigns (asset examples: emails, landing pages, paid media ads, flyers, direct mail,and member testimonials).
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.

What success looks like in this role: 

• Drive program enrollment in New Ventures
• Drive program engagement and utilization in New Ventures
  
  

What we expect from you: