Senior Director/Associate Vice President Integrated Marketing

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands -- Her Campus, Spoon University, College Fashionista, and Generation Hired -- reach an audience of over 8.5MM, and our communities including Campus Trendsetters, the InfluenceHer Collective, the Athletic Club, Zfluence, and more count more than 100,000 influencers and student ambassadors at 3,300 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society. 

We help brands power 360-degree advertising campaigns and build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. The world’s leading brands trust HCM as their Gen Z marketing partner, and HCM has powered state-of-the-art, award-winning college marketing programs for blue-chip clients including top innovative companies in beauty, CPG, ecommerce, health & wellness, food & beverage, fashion industries and more. 

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work.

Job Description

The Integrated Marketing team is responsible for client servicing and strategically activating campaigns including custom content, media sponsorships, influencers, sampling, experiential, and market research to create authentic, meaningful connections with our audience.  This department works hand in hand with client partners and the HCM sales, branded content, design, and ad operations teams to bring innovative and cutting-edge Gen Z marketing campaigns to life.

Job Description 

• Lead the Integrated Marketing team and help facilitate team success, productivity, and morale reporting directly into the senior leadership team (SVP/C-Suite)

• Directly manage 3-5 senior team members and oversee the broader Integrated Marketing organization of 10-15+ marketers

• Manage resource allocation for the Integrated Marketing team, strategically assigning campaign leads and organizational structures, and recruit, interview, hire, and onboard new team members as needed 

• Service as the integrated marketing leadership point to client partners and lLead by example in modeling exceptional client service and relationship building, successful campaign management, and gaining client trust and renewal business

• Oversee the execution of all integrated marketing campaigns across community (influencer, ambassadorships), digital, and experiential service offerings with a strategic focus on campaign renewal and incremental wins

• Ensure strategic execution of campaign within set budgets, make decisions on campaign-related expenses, and oversee campaign profitability

• Serve as an escalation point for your direct reports and resource for the team as a whole, providing mentorship, guidance, and proactive problem-solving 

• Continuously develop and hone internal processes, tools and systems that drive efficient campaign development, execution, optimization, and reporting 

  • Lead and oversee implementation of AI tools for operational efficiency

  • Lead and oversee team of global talent in supporting business operations

• Regularly meet with other internal stakeholders to refine cross-departmental collaboration and processes and collaborate with your counterparts in Strategy, Sales, and Planning to provide strategic recommendations and insights in the pre-sale phase 

• Facilitate solutions to win new business while providing checks and balances and raising post-sale considerations impacting campaign success such as inventory, timelines, and budgets

• Be an expert on all HCM ad sales marketing products including branded content, media, influencers, social media advertising, experiential and sampling and help propel further growth and innovation

Qualifications

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds. 

• 7+ years of full-time experience in an integrated marketing role at a digital media company and/or social media or influencer agency, with account management, integrated marketing and/o