Senior Media Insight Planning Lead

<p><strong><span>dunnhumby</span></strong><span> is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.</span></p> <p><span> </span></p> <p><strong><span>Our mission:</span></strong><span> to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.</span></p> <p><span> </span></p> <p><strong><span>dunnhumby</span></strong><span> employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter &amp; Gamble and Metro.</span></p><p><strong>About the Job</strong></p> <p><br/>Are you a strategic thinker with a passion for customer-first data and insights? We're looking for an experienced <strong>Senior Media Insight Planning Lead</strong> to join our team and help shape impactful media strategies that drive brand growth. In this role, you'll partner with a market-leading retailer and collaborate with some of the world's biggest CPG brands, from Unilever to Heineken.</p> <p>This is an exciting opportunity to leverage your expertise in insights, media planning, and commercial strategy to make a real impact. Your contributions will be pivotal in driving growth for Tesco Media's planning, strategy, and sales teams across Central Europe.</p> <p>As a key member of the Strategic Planning Team, you'll play a proactive role in defining initiatives that empower our Client Management &amp; Sales Team and the wider media organization to excel.</p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Analyze and interpret internal customer data and external market trends to generate actionable insights that inform strategic media plans.</li> <li>Develop comprehensive strategic responses to client briefs, ensuring alignment with their business and brand objectives.</li> <li>Proactively challenge client strategies when appropriate to maximize the value of Tesco Media's portfolio in delivering impactful business outcomes.</li> <li>Drive a data-driven approach by providing training and consultative support to the entire CE Media Team.</li> <li>Support and empower the wider CE Media Team with regular customer, category and market trends &amp; insights</li> <li>Collaborate closely with Account Management, Client Leadership, New Business Sales, Applied Data Science, and Insight Teams to uncover new commercial opportunities.</li> <li>Design and implement Test &amp; Learn and A/B Testing programs to optimize channel utilization for key clients.</li> <li>Maintain and develop a comprehensive resource database to support data- and insight-driven planning, including benchmarks, learnings, and case studies.</li> <li>Identify new opportunities to enhance the Strategic Planning Team’s impact and support Tesco Media's continued growth.</li> </ul> <p><strong>Qualifications &amp; Experience</strong></p> <ul> <li><strong>Language Skills:</strong> Native-level proficiency in the local language and advanced English skills (confident in leading meetings and delivering complex proposals in both written and spoken form).</li> <li><strong>Experience:</strong> A minimum of 5 years’ experience in one of the following: ATL media planning, retail media planning, or consumer insights.</li> <li><strong>Media Knowledge:</strong> Strong understanding of both brand and performance media ecosystems across offline and online platforms, including measurement and evaluation.</li> <li><strong>Insight-Driven Expertise:</strong> Proven ability to translate insights into strategic recommendations that deliver business outcomes.</li> <li><strong>Analytical Skills:</strong> Solid understanding of analytical and statistical methods (e.g., calculating key metrics, distributions, percentages, etc.).</li> <li><strong>Technical Skills:</strong> Advanced proficiency in Excel and PowerPoint, with experience managing complex data sets and presenting insights through compelling data visualization and storytelling.</li> <li><strong>Tools:</strong> Familiarity with Data and BI tools is a plus.</li> <li><strong>Compliance Knowledge:</strong> Awareness of data compliance and GDPR regulations.</li> <li><strong>Communication Skills:</strong> Strong presentation and consultative skills, with the ability to address client challenges confidently.</li> <li><strong>Collaboration:</strong> A team-oriented mindset with a passion for building strong relationships across internal departments.</li> <li><strong>Adaptability:</strong> Ability to thrive in a fast-paced environment with varied tasks and challenges.</li> <li><strong>Growth Mindset:</strong> Eager to embrace change and contribute to inte