Sr. Director, Corporate Marketing

eProductivity Software (ePS), is a leading global provider of industry-specific business and production software technology for the packaging and print industries. eProductivity's integrated and automated software offerings and point solutions are designed to enable revenue growth and drive operating and production efficiencies.  With several offices worldwide and over thirty-years dedicated to delivering best-in-class technology to the packaging and printing industries, it is our deeply held philosophy that eProductivity Software succeeds when our customers thrive.

 

ePS operates as two independent business units (Print ePS and ePS Packaging) supported by shared corporate functions.

 

We are seeking an experienced and dynamic Sr. Director, Corporate Marketing to join ePS.  This leadership role will oversee and guide the strategic corporate marketing efforts across both Print ePS and ePS Packaging business units. As a member of the leadership team, reporting to the CEO, the Sr. Director, Corporate Marketing will develop and execute high-impact marketing strategies that elevate our brand, drive global demand, and support the growth of our technology solutions across diverse markets.

This individual will have a proven track record of leading cross-functional teams, partnering closely with various stakeholders in Sales, Product, and Customer Success, while also driving our whitespace growth in established markets and new geographies and verticals.  A successful candidate will have proven experience partnering with key stakeholders, and delivering integrated marketing programs that span marketing operations, digital, content, public relations, brand positioning, demand generation, events, and thought leadership.

We are seeking an influential leader who thrives in a fast-paced, global environment and has the ability to create synergies between business units to drive comprehensive corporate marketing strategies, while also identifying and appropriately tailoring the approach to meet the unique industry needs for each of the Print and Packaging business units.

 

KEY RESPONSIBILITIES:

Brand Strategy and Development

• Execute a comprehensive and consistent brand strategy that aligns with business objectives, resonates with the target audience, and differentiates ePS from our competitors.
• Promote a culture that nurtures innovation and allows fresh, creative ideas to thrive.

 

Strategic Leadership

• Lead the global corporate marketing strategy and execution, driving brand positioning, awareness, and thought leadership across both business units. Ensure marketing strategies align with corporate goals and business unit objectives.

 

Team Leadership & Development

• Foster a collaborative environment, ensuring that team members are aligned with organizational priorities and are empowered to deliver innovative marketing programs.
• Provide guidance on leadership development and ensure the team is constantly growing in skill and strategic thinking.
• Lead and manage a high-performance integrated marketing team, providing guidance and support in the execution of campaigns, digital marketing initiatives, and events.
• Ensure cross functional leadership, ensuring close and effective collaboration between the Corporate Marketing Team and the Product Marketing teams embedded in each of the Print and Packaging business units.

 

Public Relations Strategy

• Develop and implement creative PR strategies and build relationships with media and stakeholders to ensure effective execution.

 

Mergers and Acquisitions Integration

• Collaborate closely with leadership and cross-functional teams to integrate acquisitions seamlessly into the portfolio.
• Develop strategies to maximize synergies and capitalize on growth opportunities.
• Lead effective communication strategies internally and externally.

 

Digital Marketing Excellence

• Embrace technology to drive digital transformation initiatives and leverage digital platforms including generative AI, SEO, SEM, social media, and content marketing to enhance brand visibility, customer engagement, and lead generation efforts.

 

Champion a customer-centric approach

• Ensure the brand delivers exceptional value and aligns with a diverse customer base across all marketing material.
• Provide oversight for all marketing events to ensure consistency of brand message and effectiveness.

 

Develop scalable growth strategy

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