Vice President, Account Director

Company Description

At Razorfish Health, we are fueling the practice of modern medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

While you’ll join RFH, this Pfizer position is part of an exciting new team called Publicis CoLab. Publicis CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI. 

Publicis CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

The VP, Account Director is responsible for the day to day running of one of the largest accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.  

Job Description

The VP, Account Director is responsible for the day to day running of one of the largest accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.  

Key Responsibilities 

• Own the client relationship on assigned brand  
• Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development 
• Be responsible for staffing, managing, and leading the assigned account team  

Agency Operations 

• Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources  
• Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.  
• Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices  
• Advance best practices in agency process  
• Develop staff, mentor 

Knowledge 

• Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations  
• Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients  
• Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business  
• Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client  

Strategy 

• Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.  
• Spearheads the presentation to client of annual plans and significant interim programs  
• Be responsible for new business opportunities and driving growth on assigned brands  

Tactics and Execution 

• Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.  
• Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback  
• Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives  
• Proactively coordinate and integrate across all agencies at BAL’s direction, as needed  
• Have a solid knowledge of PH businesses, offerings, and tools  

Client Relationship 

• Own the client relationship on assigned