Ad Marketing Manager or Senior Ad Marketing Manager

Overview

 

The Fiction team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

 

Join a big-five publisher and be part of our mission to inspire the world. The Fiction team for HarperCollins Christian Publishing and HarperCollins Focus prides itself on strong author relationships, award-winning content, bestselling books, and a cohesive team environment and is currently seeking an Ad Marketing Manager / Sr. Manager, depending on experience. The team manages Thomas Nelson Fiction and Harper Muse titles and publishes both Christian and general-market novels by bestselling authors such as Charles Martin, Colleen Coble, Terri Blackstock, Courtney Walsh, Melissa Ferguson, Katherine Reay, Marie Bostwick, and many others.

 

The Manager / Sr. Manager will plan, execute, and manage all paid ad campaigns on Amazon and across social media platforms for frontlist and select backlist titles. The focus of this role is to execute and maintain highly effective paid ad campaigns and to continually optimize them through testing, keyword analysis, bidding strategy, etc. for best performance. Each book is a “product”, and this role is responsible for determining the appropriate consumer-facing paid advertising on Amazon and social media that’s needed to successfully launch and sell each book. Additionally, this role will create the graphics / videos needed for that paid advertising. The Manager / Sr. Manager will also be responsible for the ROI analysis and reporting of results for each campaign, to ensure they are driving sales and growth that will meet the defined monthly and annual revenue goals.

 

Between the two imprints, we release approximately 45 new frontlist books / products per year across multiple genres – allowing the Manager / Sr. Manager ample opportunities for creative and dynamic new product launches and continual variety. In this role, you will be able to own the paid ad process from start to finish – set strategy, set up and execute campaigns, report on campaign data and interpret the findings, and use those learnings to inform future campaigns.

 

Our preference is to fill this position in Nashville, TN but we are also open to qualified candidates that are located outside of the Nashville area.

Responsibilities

Essential Responsibilities:

• Develop and execute multi-title paid ad campaigns and own all processes from start to finish – from creating ad assets to executing each campaign, optimizing ad performance, and reporting on ad performance.
• Develop and implement the Amazon ad campaign strategy and efforts for the fiction team:
  • Run all Amazon campaigns so that our overall Amazon performance meets or beats internal and industry benchmarks; monitor the performance of campaigns and stores for efficiencies – brand stories, author stories, promotion ideas, and all book Amazon pages.
  • Establish procedures to track and report Amazon campaign performance; manage overall Amazon budget and invoices.
• Execute paid social media ad buys, setup target audiences, budgets, and bids – create and run campaigns on Meta (Facebook/Instagram), TikTok, Google, YouTube, Pinterest, Reddit, X, etc.
• Create the assets needed for the paid ads (such as shoot / create short videos of books for TikTok or Instagram, as well as designing images for Amazon stores) using existing book design files and products.
• Ensure campaign segments, costs, audiences / audience models, and targeting are properly set-up, functioning, and optimized to run efficiently and to meet (or surpass) industry standards and benchmarks.
• Execute other paid ad campaigns, including those for key backlist titles, deemed critical to the team’s success, such as seasonal, trend-based, or celebration/milestone campaigns.
• Serve as the subject matter expert and day-to-day lead on all paid ad campaigns.
• In collaboration with the marketing team members, assist in identifying the appropriate online outlets for each book / product to reach target audiences for each book’s release and work with marketers on the paid advertising component of each book’s strategy.
• Stay on top of digital, consumer, publishing, and retail trends, and developing and executing opportunities to improve performance and ad conversion.
• Monitor and track progress of digital ad campaigns and make real-time adjustments. Provide reporting, recommendations, insights, budgeting suggestions, and performance of all paid campaigns.
• For all ad campaigns, ensure stellar promotional copy is used/written that quickly grabs the reader’s attention, leverages trends, and incorporates key selling points of our books.
• Leverage strong communication skills to collaborate with others on the team, and inform others r