Marketing Manager

Why Work at The Barfield?
At The Barfield, Autograph Collection, we embody Texas Panhandle hospitality with a modern, luxury twist. Located in downtown Amarillo, our boutique hotel features 112 stylish guest rooms, the refined-but-rugged Italian steakhouse, Toscana, and the speakeasy-inspired Paramount Recreation Club, where history and innovation come together. Curators at The Barfield enjoy being part of an energetic, service-focused team that brings authentic Western charm to life, all while delivering unparalleled hospitality and attention to detail.


JOB OVERVIEW
Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests.
REPORTS TO
Reports to designated property leader with a dotted line to Corporate Marketing Team.
KEY RESPONSIBILITIES
The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.
Administration:
• Serve on property leadership team.
• Develop, manage, and execute business plan with S.M.A.R.T. marketing goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.
Social Media:
• Build and execute social media plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.
• Champion social media marketing and day-to-day activities including:
• Create high-quality content calendars that connect with followers to take action.
• Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
• Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
• Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
• Report on social media efforts and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
• Analyze social media KPIs and adjust plan as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.
• Capture quality photography and video content for social media.

Digital Marketing:
◦ Maintain online digital presence through upkeep of imagery, business information, etc.
◦ Respond to online reviews as needed.
◦ Create and deploy newsletters routinely.
◦ Assist in distributing outlet menus online.
◦ Conduct online audit routinely to ensure online information is up to date.
◦ Develop and execute social media paid campaigns maximizing ROI.
◦ Develop and manage paid advertising campaigns.
Local Marketing:
◦ Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
◦ Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
External Partnerships:
◦ Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
◦ Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
◦ Lead and coordinate efforts for public relations.
◦ Leverage available brand affiliated marketing support resources.

WORK ENVIRONMENT
Most work is done on-site at hotel or outlet(s) and there may be times when work may be conducted off-site when attending events related to job functions. Attendance at on-site activations is required.
KEY RELATIONSHIPS
Internal: General Manager, Sales Managers, Front Desk Staff, Executive Chef, Restaurant Managers, Corporate Marketing Team, and Corporate Revenue Management Team.
External: Community partners, vendor support staff, and vendor technical support.
QUALIFICATIONS
1. 2-4 years in Communica