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Senior Product Marketing Manager
MalwarebytesUnited States, United Statesfull_timeVerifiedPosted 11 Jul 2024
About the role
Here at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment a product for everyone was born, with a mission to rid the world of malware. Since then, we’ve forged ahead into the world of cyberprotection, privacy, and beyond. We’re trusted by businesses large and small, and institutions like schools, hospitals, and governments. We’re powered by AI, and behavioral-based technology, and driven by hundreds of researchers, hunters, and innovators all committed to delivering the best cyberprotection available anywhere. Now, we’re looking for great people, like YOU, to join our team! Malwarebytes is looking for… A driven Senior Product Marketing Manager (PMM) to join our growing team. Are you a strategic thinker with a passion for translating complex ideas into clear market value? Do you thrive in a collaborative environment, working across functions to bring innovative products to market? If so, join our growing team as a Senior Product Marketing Manager (PMM)! In this role, you will be responsible for developing marketing strategies and executing go-to-market initiatives across our product portfolio. You'll work hand-in-hand with our engineering, product, and marketing operations teams to position new products or capabilities into tangible benefits that solve customer needs.This position will report to the Director of Product Marketing, and may require up to 10% travel.What You’ll Do • Lead the development of product marketing collateral, including thought leadership, website copy, case studies, pitch decks, and more • Provide key takeaways and storytelling narratives for lifecycle messaging • Create and lead go-to-market launch plans by coordinating across functions to execution• Craft and spearhead customer-centric marketing strategies to drive acquisition and retention• Define pricing and packaging structures and tactics• Spearhead geographic expansion approaches• Be the voice of the product: including briefing the press and industry analysts or participating in live events • Be an expert with respect to the competition.•Conduct market research to understand target audiences, category landscapes, and industry trends •Define product messaging and positioning guidelines that resonate with target audiences while maintaining brand consistency Skills You’ll Need to Have:• Bachelors degree required • 7+ years of experience in product marketing or related field• Detail-oriented project management and organizational skills with a proven track record of developing and executing successful go-to-market launches • Strong sense of responsibility and ownership in shepherding strategies to execution• Ability to think creatively to craft compelling narratives that resonate with the market• Excellent communication and collaborative mindset across all levels • Strategic and problem-solving mindset• Adaptability to work in a dynamic environment that embraces iterative planning Preferred Skills:• Experience with software/technology products • Background in market intelligence or research• Background in copy writingBenefits and Perks:
- A great work environment that supports growth, development, and most importantly having fun!
- Comprehensive medical, dental, and vision insurance coverage
- 401k + company match.
- “Open Time Off” policy and numerous company holidays that support work/life balance.
- Employee Referral Bonus Program.
- Mental health support, fertility education assistance, financial and legal advisors, and parental leave.
- On-the-spot colleague recognition programs.
- An opportunity to do something great for yourself and the world.
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