TikTok Shop - FBT Seller Growth Central Strategy Project Manager

Fulfilled by TikTok (FBT) is TikTok Shop’s official fulfillment solution, providing merchants with an end-to-end service that includes warehousing, packing, and delivery. The FBT Seller Growth team focuses on the platform’s core merchants and drives scaled adoption and deeper usage of FBT through structured merchant growth and fulfillment solutions. The team plays a critical hub role across merchants, products, operations, and cross-functional collaboration, and is a key pillar of TikTok Shop’s 2026 strategic priorities.



The FBT Seller Growth Central Strategy Team is a sub-team under Seller Growth. Its primary mission is to define clear goals and strategies, coordinate cross-functional support teams, and integrate internal resources to support FBT’s overall business objectives.



Responsibilities

- Goal setting and tracking: Define and break down business goals for the seller operations team, align targets with industry seller management teams, and establish clear tracking mechanisms to ensure effective process monitoring.

- Cross-functional collaboration: Build collaboration frameworks with logistics, industry teams, and other supporting functions to ensure information sharing, priority alignment, and effective use of internal resources. Key partners include (but are not limited to) logistics strategy, governance, creator teams, marketing, and TSP/agency teams.

- Team enablement and efficiency: Improve BD/AM efficiency through productization and standardization, including initiatives such as pitch deck development, automated FBT merchant reporting, leads management, BD funnel tracking, training programs, knowledge base documentation, and pitch deck optimization.

- Project management: Own and drive key strategic initiatives end to end, define success metrics, proactively identify bottlenecks, and mobilize resources to resolve issues in a timely manner.