Enterprise Account-Based Marketing Manager - AMER

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Camunda was named a Visionary in the inaugural 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies (BOAT).

As a fully remote, global company, we’re rewriting the rules of modern business. Named GP Bullhound’s 2024 Top 100 Next Unicorn list, certified as a Great Place to Work, and recognized by Flexa for true flexibility, we’re growing fast and looking for top talent to join our team. If you’re excited to do meaningful work and make real impact, keep reading, this role could be the one you’ve been waiting for.

About the Role:

We’re looking for an Enterprise Account-Based Marketing Manager to design, execute, and scale ABM programs targeting our most important customer & prospect accounts. This role sits at the intersection of marketing, sales, and customer success, and is responsible for orchestrating highly targeted, insight-driven programs that engage complex buying committees and drive measurable revenue impact.

You will own the ABM strategy and execution for a defined portfolio of enterprise accounts, leveraging a mix of 1:1, 1:few, and 1:many programs. You’ll partner closely with regional sales leadership, field marketing, product marketing, and partners to turn our go-to-market strategy into concrete plays, campaigns, and experiences tailored to specific accounts and segments.

This is a high-visibility, high-impact role for a marketer who is analytical, strategic, and obsessed with execution and outcomes.

What you'll be doing:

• Own ABM strategy for priority target accounts

  • Build and execute ABM plans for a portfolio of global enterprise accounts (new logo and expansion).

  • Define the right mix of 1:1, 1:few, and 1:many motions based on account potential, buying stage, and regional nuances.

  • Partner with sales to align on account selection, coverage model, and success criteria.
    

• Deeply understand ICPs, buying groups, and account insights

  • Develop a strong understanding of our ideal customer profile (ICP), key verticals, and primary use cases.

  • Map buying centers and personas within target accounts and document business drivers, pain points, and triggers.

  • Leverage intent data, behavioral signals, and sales insights to continuously refine targeting and messaging.

• Design and run multi-channel ABM campaigns

  • Create integrated journeys that combine digital, events, and 1:1 experiences (e.g., personalized content, executive programs, direct mail, industry roundtables, roadshows, field events).

  • Orchestrate tactics across channels such as email, paid media, web personalization, social, ADR outreach, and partner channels.

  • Work with creative, content, and product marketing to build persona- and account-relevant messaging, assets, and offers.

  • Partner closely with field marketing to scale your programs, working with them as an executive engine along with being a feedback loop

• Partner tightly with Sales, ADR, and Customer Success

  • Operate as the marketing counterpart to regional sales leaders and account teams for your accounts.

  • Build and maintain account plans jointly with sales, including goals, plays, and contact strategies.

  • Collaborate with Customer Success to drive adoption, expansion, and advocacy within existing customers.

• Leverage ABM technology, data, and frameworks

  • Use ABM and intent platforms (e.g., 6sense), m