Sr. HCP Marketing Manager

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About MetagenicsMetagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.People Culture FirstWe believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role

We are seeking a dynamic and experienced Healthcare Practitioner Sr. Marketing Manager to spearhead our marketing initiatives targeting healthcare professionals (HCPs). This pivotal role focuses on developing and executing marketing strategies that deepen engagement, enhance brand awareness, foster advocacy, and drive sales through practitioner channels, with a strong emphasis on digital marketing and content creation. The ideal candidate will have a solid understanding of healthcare marketing, strong digital marketing skills, and a genuine passion for the wellness and supplements sector.

 

Key Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing plans tailored to healthcare practitioners, including doctors, nutritionists, and other healthcare professionals, to achieve AOP.
• Digital Marketing: Execute digital marketing strategies in collaboration with the digital marketing team including email campaigns, social media, webinars, and content marketing, to engage HCPs and educate them on Metagenics’ benefits, science, and competitive advantages.
• Content Development: Collaborate with product, education, medical and creative teams to create educational materials, clinical guides, case studies, and digital content that resonate with healthcare practitioners.
• Lead Generation: Develop strategies for lead generation and nurturing within the healthcare community, leveraging both traditional and digital marketing channels.
• Event Support: Assist planning HCP-targeted events such as webinars, seminars, conferences, and industry trade shows to build brand visibility and foster relationships.
• Market Research: Conduct ongoing market research to understand the needs, trends, and challenges of healthcare professionals, ensuring marketing strategies are aligned with industry demands.
• Metrics & Analytics: : Track, analyze, and report on the performance of HCP marketing campaigns, using insights to refine strategies and improve effectiveness.

 

Basic Requirements

 

Experience / Training / Education

• Bachelor’s degree in Marketing, Business, Healthcare, or related field.
• 6+ years of experience in healthcare, consumer, or supplements marketing.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of healthcare professional needs, the regulatory environment, and industry trends.

• Excellent communication and interpersonal skills with the ability to build relationships with healthcare professionals.

• Proficiency in digital marketing tools (email platforms, social media, SEO, etc.) and CRM systems.
• Ability to analyze data and metrics to inform decision-making and strategy.

 

Preferred Skills

• Experience in content creation for HCPs, particularly in supplements, nutrition, or wellness. Familiarity with clinical research and the ability to translate complex information into clear, compelling marketing messages.
• Project management skills, with the ability to manage multiple campaigns simultaneously.

Compensation

 

The current range for this role based out of Aliso Viejo, CA is $150,000.00/yr. to $170,000.00/yr.

 

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.