Sr. Graphic Designer

SR. GRAPHIC DESIGNER

REPORTS TO: SR. MANAGER, DESIGN

STATUS: NON-EXEMPT

 

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

 

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

 

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

 

Boot Barn is seeking an experienced and strategic Senior Graphic Designer to join our dynamic in-house

Marketing Design Team. This role plays a pivotal part in shaping and executing high-impact, multichannel

campaigns that elevate the Boot Barn brand across digital, print, retail, and experiential

platforms. The ideal candidate is a conceptual thinker, skilled visual storyteller, and creative leader who

thrives in a fast-paced, collaborative environment.

 

Essential Duties and Responsibilities

• Lead conceptual development and execution of major multi-channel campaigns, ensuring
• alignment with brand strategy and marketing goals.
• Translate complex marketing objectives into compelling visual stories and experiences across
• print, digital, and experiential platforms.
• Drive the evolution of brand aesthetics and visual systems in collaboration with the Sr. Design
• Independently manage end-to-end design of high-visibility projects (e.g., national campaigns,
• seasonal creative, retail environments, brand activations).
• Assist with direction for seasonal direct mail photography, campaign visuals for print pieces and
• initiatives with a keen eye for storytelling, mood, and composition.
• Maintain an exceptional standard of design quality, detail, and consistency across all
• Partner closely with internal teams and external agencies to shape cohesive campaign and
• brand execution.
• Participate in strategic planning discussions, translating business goals into clear visual
• directions and creative briefs.
• Manage multiple projects simultaneously while maintaining attention to detail and meeting
• Develop and refine templates for efficiency while allowing for creative flexibility when needed.
• Work on both print and digital designs, ensuring deliverables are optimized for their respective
• platforms and formats.
• Prepare high-quality production files with accuracy, including proper color management,
• resolution, and print specifications.
• Manage multiple projects simultaneously while maintaining attention to detail and meeting
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

Qualifications

• Strong communication, customer service, time management and organizational skills.
• Proficiency in design software like Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
• Basic knowledge of print production processes and file preparation.
• Familiarity with digital asset creation and optimization for web platforms.
• Strong organizational skills and attention to detail.
• Ability to manage multiple production tasks and work efficiently under deadlines.
• Effective communication and collaboration skills within a team environment.
• Bachelor’s degree in graphic design or similar field