Senior Manager, Loyalty Marketing

Senior Manager, Loyalty Marketing – New York, New York or Denver, Colorado

Are you ready to work with an international organization committed to making financial services accessible to people everywhere? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as the Senior Manager, Loyalty Marketing.

Western Union powers your pursuit

The Senior Manager, Loyalty Marketing, will lead the development and execution of marketing strategies that enable the business to acquire and retain customers through a best-in-class global loyalty program.  This includes the development and execution of a global marketing strategy and the development of marketing assets across all channels for our new, global loyalty program.

This Senior Manager will partner with cross-functional and regional teams as the global loyalty program SME for loyalty program communications, positioning, activations, media planning and digital asset creation. The senior manager will work to understand regional barriers to customer engagement and the creation of differentiated regional and country-specific offers, media planning and member communications, in alignment with regional team goals.   

The Senior Manager, Loyalty Strategy will collaborate with CRM, brand, customer insights, product, compliance, legal and technology teams to develop and execute the marketing strategy.  This Senior Manager will focus on member journeys, member segmentation and the development of a global bonus offer strategy to target and drive different customer behaviors and deliver personalized, ongoing member communications. This role will be accountable for all program metrics and KPIs, including enrollments, redemptions, revenue, NPS, VOC, program mix and cost, LTV and marketing / campaign-specific metrics (Open rates, CTR, offer take rates, etc). 

This is a global, omni-channel role, and the Senior Manager, Loyalty Marketing, will need to collaborate across differing times zones daily with our cross-functional partners mostly in North America, Latin/Central America, Europe, and Asia in the near term. 

This role can be based in either our Denver, CO, headquarters or our NYC office and reports into the VP, Loyalty.

Role Responsibilities

• Drive the development and ongoing execution of our global loyalty program marketing strategy to drive program acquisition, engagement, customer retention and advocacy.
• Support global program roll-out marketing efforts as our loyalty program marketing SME, in partnership with regional marketing teams. 
• Work closely with customer insights, data analytics, CRM, GTM and the Loyalty teams to identify new marketing tactics and strategies
• Drive alignment with regional and cross-functional teams on our marketing vision and roll-out plans to drive awareness and excitement about the program.

Role Requirements

• 8+ years of work experience in loyalty marketing / CRM, marketing strategy or product development. 
• Experience with loyalty marketing program strategies and tactics is preferred. 
• Experience in financial services is a plus.
• MBA Preferred
• Strong team management and communication (written and verbal) skills at all levels, including the ability to present to large teams.
• Experience with cross-functional teams in roles with increasing responsibility.
• Strong knowledge of CRM and loyalty program marketing tactics, strategies across all channels (retail, digital, OOH, social)
• Strong strategic and analytical skills.  The ability to translate value proposition into engaging marketing assets. Experience with brand, GTM, integrated marketing teams, as well as drafting marketing briefs for offers, ongoing marketing communications and creative asset development.
• Skilled at developing strong relationships quickly, creating buy-in and driving success with cross-functional teams A strong comfort level with ambiguity and a fast-paced environment.

We make financial services accessible to humans everywhere. Join us for what’s next. 

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help