Customer Analytics Analyst

The purpose of this position is to empower data-driven strategic decision making by turning large data into actionable insights.  Partnering with our data, product, and marketing functions, this role will manage the analysis and vision for our multi-million-dollar loyalty / personalized customer marketing efforts.  This position will build and manage the ability to target our guests with personalized communications and offers and to analyze the performance of those offers.  They will also be responsible for a more holistic view of loyalty program performance and the analysis of broader offer initiatives.  This role is integral in driving forward our investment in a proprietary personalization function to improve both the infrastructure and individual audience targeting over 200 million consumers and households containing thousands of customer attributes.  The position will leverage our industry leading platforms to influence marketing strategy based on advanced analytics and insights.

* This position is required onsite 4 days per week, typically Monday through Thursday   

RESPONSIBILITIES 

• Customer Lifecycle Reporting and Analysis – manage the automated customer reporting platform and perform ad hoc analysis on a suite of KPI’s, including customer lifecycle (New, Reactivated, Retained, Churn) and strength of customer (Recency, Frequency, Monetary, Clumpiness) segmentation methodologies 

• Loyalty Data Analysis – analyze loyalty and offer data to optimize and measure digital business performance across a variety of standard business reports and ad-hoc requests regarding specific loyalty or offer behavior 

• Analyze customer-level data to understand customer behavior and trends to provide strategic recommendations on ways to optimize and refine promotional activity 

EDUCATION QUALIFICATIONS 

Minimum: 4 yr degree in Analytics, Mathematics, Engineering, Physics, Quantitative Economics or other relevant discipline required 

EXPERIENCE QUALIFICATIONS 

• 2+ years of data analysis experience using SQL, R, python, and / or other advanced statistical techniques 

• 2+ years of reporting and dashboarding experience using Tableau, Power BI, and / or other visualization software 

• 1+ years of experience with marketing analytics and/or customer analytics (loyalty and lifecycle concepts). Experience working with marketing analytics and/or customer analytics in hospitality, travel, retail, or consulting environments 

REQUIRED KNOWLEDGE, SKILLS or ABILITIES 

• Conscientious about meeting project deadlines 

• Excellent oral and written communication skills 

• Personal integr