Manager, Digital Campaigns

Department

Graham School Marketing & Student Recruitment

About the Department

The Graham School is a one-of-a-kind intellectual community that brings the best of the University of Chicago to lifelong learners who are seeking discovery and discernment. Through an array of distinctive programs and courses in the Great Books, the liberal arts, and advanced leadership, we welcome learners who seek to deepen their understanding of the world and lead examined lives of purpose.

Job Summary

The Graham School seeks a Manager of Digital Campaigns to oversee and execute upon email and text messaging campaigns. This position plays a critical role in crafting effective communications that engage Graham’s distinct audiences and lead to increased enrollments in Graham’s program. The Manager of Digital Campaigns will utilize ActiveCampaign and Slate to design, build, and deploy these digital campaigns.

This is a highly collaborative role that requires expertise in email marketing, text messaging campaigns, audience segmentation, and reporting, with a strong focus on aligning messaging strategies with the mission and goals of the Graham School.

Responsibilities

• Develops an overarching email and text messaging strategy that aligns with Graham’s goals, ensuring engaging and effective communications across all learner segments.
• Executes upon email and automated text messaging campaigns.
• Writes clear, compelling, and on-brand content for all email and text communications, adapting tone and style for various audiences.
• Builds and deploys campaigns in ActiveCampaign and Slate, ensuring functionality, accuracy, and adherence to best practices.
• Oversees annual Slate letter review process and makes necessary adjustments.
• Monitors drip email campaigns across all programs, identifies areas of improvement, and updates as needed.
• Manages and segments contact lists to ensure targeted messaging that aligns with programs and event offerings.
• Regularly updates and maintains accurate audience data within ActiveCampaign and Slate.
• Tracks and analyzes campaign performance using built-in reporting tools and external analytics platforms, such as Google Analytics.
• Generates insights to identify areas of improvement, optimize key performance indicators (KPIs), and inform future campaigns.
• Conducts A/B testing on subject lines, content, timing, and audience segments to improve engagement and conversion rates.
• Experiments with new approaches, including automation workflows, dynamic content, and multi-channel integrations.
• Ensures all communications comply with relevant policies and accessibility standards.
• Stays updated on industry trends, tools, and best practices in email and text messaging.
• Gathers and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate to high levels of guidance and direction.
• Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through < 2 years of work experience in a related job discipline.

Certifications:

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Preferred Qualifications

Experience:

• Familiarity with list segmentation, automation, and data management.

Technical Skills or Knowledge:

• Proficiency in ActiveCampaign, Slate, Google Analytics and Canva.
• Strong writing, editing, and proofreading skills.
• Basic graphic design and HTML skills for email templates is strongly preferred.
• Analytical skills to interpret performance data and inform strategic decisions.
• Knowledge of email marketing.

Application Documents

• Resume/CV (required)
• Cover Letter (preferred)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family

Communications

Role Impact

Individual Contributor

Scheduled Weekly Hours

37.5

Drug Test Required
 

No

Health Screen Required
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