Consultant, Enterprise Marketing Strategy

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

This role does not qualify for employer-sponsored work authorization.  Nationwide does not participate in the Stem OPT Extension program.

Internal Compensation Grade: G3
Location: This position can be filled as Hybrid in Columbus, OH and will require 3 days a week in the One Nationwide Plaza office
 

This role will have the unique opportunity to work closely with Marketing senior executives while developing the enterprise marketing strategy, managing a roadmap of strategic initiatives critical to strategic execution, and ensuring resources are deployed most effectively and generating desired outcomes. Key responsibilities include:

• Development of the long-term Enterprise marketing strategy to meet business objectives and Marketing strategic goals

• Partnering with Corporate Strategy and Marketing leadership to develop Board materials and other projects

• Strategic management of Marketing and staff investment portfolio, in partnership with Finance, including analysis to identify actionable insights that drive strategic alignment and efficiency

• Active management of a strategic roadmap of initiatives that drive meaningful advancement of key Marketing priorities

• Execution of change management strategies that ensure effective implementation of Marketing strategies and adoption of new capabilities

• Other strategic projects at the request of the CMO and Marketing Cabinet

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions

• Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

• Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.

• Monitors emerging innovative trends in content, design and marketing tactics

• Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.

Typical Skills and Experiences:

Education: Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.

License/Certification/Designation