Senior Media Planner

 

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

 

Position Summary

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.

The Senior Media Planner will be responsible for building relationships and trust with Mediahub partners while assisting with day-to-day operations of the client media plan and budget details. In this role you will work closely with Planner(s) to develop the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s).

 

Responsibilities

Portfolio & Growth

• Assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys.
• Attend client status meetings and demonstrate interest in client's business/category.
• Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams.
• Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and Clients.

 

Media Strategy 

• Support 1-2 accounts, pending scale and complexity of business and scope of deliverables.
• Research and develop media plan scenarios for assigned clients.
• Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations.
• Contribute to/prepare/write slides for client presentation decks.
• Partner with analytics team to implement measurement objectives and taxonomy.
• Ensure flawless execution of media campaigns. This includes supporting campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting.
• Utilize IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role.
• Visualize, summarize and develop insights and implications for competitive reporting.
• Gathers, organizes and presents (pending leader’s readiness assessment) competitive research and spending data.
• Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery.
• Proficient in media math and how to apply calculations, demonstrating proficiency in working with and managing numbers.
• Maintain updated costs and media plan details in Media Tools (or client flowchart software).
• Support Insights + Action and Radical + Disruptive with execution (timelines, budgets, approvals) of approved ideas and corresponding reporting.
• Be a champion for great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business and celebrate the work (internally and externally).
• Contribute ideas that contribute to creative media tactics.