Director, Sales Marketing – Demand

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

FreeWheel is seeking a dynamic Director, Sales Marketing – Demand to lead the marketing strategy and execution for our demand-facing technologies and solutions. Based in New York City, this role will be focused on FreeWheel’s Sales Marketing efforts with advertisers, agencies (Hold Co’s and independents), trading desks, and tech partners. The ultimate goal is to accelerate the adoption of FreeWheel's premium video solutions and grow demand-side engagement.



As the Director, Sales Marketing - Demand, you will drive commercial activation across FreeWheel’s demand facing tech and solutions by leading marketing strategy and execution. Responsibilities include: sales enablement; competitive positioning; client engagement; development of data to support sales efforts; customer segmentation; and client education.



This role is designed to be a critical function for company growth and will need to combine advertising industry experience with ad tech and programmatic industry know-how while having a strong commercial and marketing sense. The role will partner across the organization, working with our sales, product, partnerships, and broader marketing teams to put in place programs, strategies, and materials that will tell our story to the market and our customers.



The role will require urgency and action in a fast-paced environment, while having the steady professional presence necessary at FreeWheel. Above all else, they will need to be a strong team player who can work through complexity to get it done. 

Job Description

Core Responsibilities

• Develop and implement a comprehensive sales marketing strategy targeting brands, agencies, and programmatic buyers. 

• Work closely with Marketing and Revenue leadership to ensure flawless execution of commercial growth strategies  

• Lead and mentor a team of marketing professionals to meet and exceed marketing goals 

• Partner with the marketing team to craft messaging and campaigns that position our programmatic solutions and demand tech effectively in the market. 

• Develop and drive marketing strategies and executions in conjunction with related departments – Sales, Brand Marketing, Product, etc. – to reinforce our leadership and change perceptions when necessary.  

• Lead content development, digital campaigns, and thought leadership initiatives to attract demand-side clients and drive incremental volume from existing clients. 

• Leverage data-driven insights to optimize go-to-market strategies, improve sales performance, and ensure consistent brand messaging. 

• Stay ahead of industry trends, innovations, and competitive offerings in the programmatic space. 

• Work closely with the product marketing and revenue teams to advocate for client needs and inform product development. 

• Monitor key performance metrics (revenue, client growth, retention) to ensure team and organizational goals are met. 

• Generate industry intelligence (client and competitive) with a focus on the messaging, trends, rebuttals, FAQs, etc.  

Desired Qualifications:  

• 7-10+ years of e