Senior Director, Social Media (M2)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share.

The Role

As the Senior Director, Social Media, you’ll be integral to our work in helping vulnerable children achieve a brighter future. You will oversee organic strategy and influencer engagement while managing a team of three. Your focus will be increasing brand awareness by establishing a consistent, resonant social voice that balances innovative storytelling with data-driven insights. You'll provide creative direction for multimedia content while demonstrating strong community management skills to drive platform growth. Your team will engage with relevant conversations around breaking news, policy priorities, global events, and thought leadership opportunities.

You will have a proven track record of igniting audience growth. You should be equally comfortable building a measurement framework as you are authoring campaign briefs. You will utilize advanced analytical thinking, leverage existing data sources and emerging AI technologies, to drive overall content and social strategy for the organization. You will democratize social insights and trend data to help fuel business intelligence, continuously evaluating social media strategies to unlock new opportunities

As the Senior Director, you will need to influence senior stakeholders in the organization and continue to grow the value of content and social media. You will be an advocate for social at all levels of the organization, ensuring leadership has a clear understanding of our social ambition, impact, and ongoing progress.

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

What You’ll Be Doing (Essential Duties)*
*not inclusive of all role responsibilities. May be subject to change

Social Media Strategy, Planning & Execution (25%)

• Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, etc.).
• Set clear social media strategy and objectives for the team as part of the integrated Social Media, Influencer and Creators team strategy, and aligned to broader Communications team goals, MCF divisional strategic initiatives and agency steers.
• Manage social media editorial calendar; oversee daily post
• Delegate content and Prioritize accordingly to ensure the team is able to adapt and consistently deliver high quality work in a fast-paced environment.

Social Media Content Strategy (25%)

• Develop social media content strategy proactively for planned moments (e.g. campaigns, calendar-led moments, Executive/Board program visits, etc.) and reactively for unplanned moments (e.g. emergencies, breaking news, cultural waves, talent engagement, ), ensuring the team demonstrates agility and responsiveness.
• Drive Brand Governance in Social to build brand affinity and protect brand reputation. Collaborate closely with Brand Marketing and Creative teams to develop new content and customize existing content for social.
• Guide A/B testing and optimization to garner data-driven insights and inform overall content strategy.
• Oversee production of social toolkits for emergencies, cause marketing, and other large media

Stakeholder Management, Internal Collaboration and Mobilization (20%)

• Work closely with multiple internal stakeholders, serving as primary social media liaison to a number of teams including, but not limited to, humanitarian media and communications, government relations, Global Creative Content Unit at Save the Children International, the Office of the President, and the Board of Trustees.
• Collaborate with Chief of Staff, Media and Strategic Communications team, and others to shape executive and trustee thought leadership strategy presence on social media.
• Partner with external stakeholders such as corporate partners and talent to drive engagement and achieve shared objectives.

Team Management (20%)

• Train, develop, coach, lead, and supervise staff, clearly communicating organization, division and department priorities, and how their work contributes to our mission, ensuring that the working environment continually fosters diversity, inclusion, and belonging – supporting