Senior Assistant Vice President

We are seeking an experienced and passionate analytics leader to join our growing Digital News & Media Analytics practice. As a central figure in this role, you will be instrumental in shaping the analytical direction for our Digital Analytics platforms, supervising the deployment of analytics, and tagging systems, and directing the generation and interpretation of reports and insights. You will partner with key business functions (Newsroom, Digital Marketing, Commerce & Advertising, D2C Digital Products, Audience Development) and technology leaders to help guide business unit strategy, product development roadmaps, sales solutioning and marketing execution.

You’ll be quarterbacking our Digital Experience Lab (DXL) with a primary focus on utilizing reader behavioral data, reader’s marketing & commerce science, and product analytics to enhance customer acquisition, retention, engagement, and monetization. If you’re someone who is versatile, methodical, excited by modern technology and enjoys tackling novel and complex business problems in the realm of news & media, then this can be your sweet spot.

Essential Duties

• Develop and execute the analytics strategy for D2C digital product optimization and marketing initiatives, aligning with the company's overall goals and objectives i.e., keeping subscribers engaged, reaching new readers etc.
• Manage a lean team of Product Analysts and Digital Implementation Engineers as a coach on their analytical work and career growth, helping them reach and realize their full potential
• Engage with business stakeholders, understand business requirements & suggest best-of-the-breed data solutions
• Translate business requirements from the stakeholders into equivalent analytics tasks
• As a cross-functional influencer, utilize your expertise in data storytelling and actionable insights to drive decision-making and foster a data-driven culture within Product, Product Marketing, Engineering, and Design, ultimately driving decisions that result in the growth and delight of readers
• Oversee the building of data-driven solutions through all phases of development lifecycle, from research, ideation and design through build, test, and implementation
• Define and track key performance indicators (KPIs) for product and marketing initiatives, and communicate findings to both operational and senior leadership stakeholders
• Develop new analytical frameworks, data science techniques and predictive analytics to dive deeper into product (app & web) performance, customer journeys and personalization at scale

What would make you a good fit ?

If you have solved problems like below –

1. How would you design and implement a content recommendation or personalization strategy for a digital news media platform, considering differences across channels (web, app, newsletter) and devices (mobile, desktop).
2. What metrics or signals would you track and model to identify key drivers of user churn or return visits on a digital news platform? How would you use these insights to inform product or editorial decisions?
3. Given a decline in organic pageviews due to Google algorithm updates and LLM-generated answers (e.g., AI Overviews), how would you estimate the associated revenue loss? What data would you use and what assumptions might you need to make?
4. How would you help the commerce or affiliate revenue team identify top-performing content, products, or seasonal opportunities using data?
5. What are the key differences between analyzing video content performance vs. article-based content on a digital news site?
6. How would you sell direct ad spaces on a news advertising website for a company like Ford – what would you share to onboard head of marketing at Ford ?
7. How do you predict and prevent subscription attritions for your customer base ? How to increase the repeat/ renewal rate ?

Qualifications

• Bachelor’s degree in engineering: Data Science, Computer Science, Statistics, Business Analytics, or related field; Master’s degree preferred but not required
• 6+ years' professional experience working with a digital newsroom, publishing, or online media company complemented with acquisition, subscriptions, direct to consumer experience will be good to have
• 4+ years of experience in quantitative field, specifically in analytics and data science, with a preference for roles related to product analytics, marketi