Senior Editors for Audience Growth

Application Instructions

Please list all professional experience and explain any gaps in employment history. All of your application materials, which may include PDF files of work samples and/or links to audio, video, photography or graphics, must be uploaded to the field labeled Resume/Cover Letter/Work Samples to be considered for the position.

Job Description

The Washington Post is seeking experienced, data-driven journalists to join the Audience Strategy & Growth department as part of a new team of senior editors. The editors who fill these positions will play central roles in driving audience-centered decision-making in our departments, implementing data-informed strategies and ensuring our coverage meets audience needs across platforms. 

Senior editors for audience growth will embed within core coverage teams, working closely with department heads to ensure Post journalism reaches and engages target audiences. They will also collaborate with editorial leaders and teams across Audience, News Hub, Visuals and Product to optimize content distribution, shape storytelling approaches and expand the reach and impact of our journalism. Ideal candidates will be strategic thinkers with deep understanding of audience behaviors, analytics, digital best practices and emerging trends in news consumption.

Strong candidates will have at least 10 years of newsroom experience, including in coverage roles. Management experience is preferred. This position requires exceptional communication skills and the ability to work across a large, dynamic organization.

Key Responsibilities

• Partner closely with your coverage area’s editorial leadership to integrate audience insights into daily news decisions, long-term planning and coverage priorities.

• Leverage audience data to inform decisions related to your coverage area, ensuring our journalism resonates with existing and new audiences.

• Develop and execute strategies to grow readership, maximize engagement and improve your assigned department’s content discoverability across platforms.

• Collaborate with Audience, News Hub, Visuals and Product teams to optimize story presentation, publishing timing, content programming and workflows.

• Monitor and interpret platform performance and trends to guide editorial teams in reach and engagement strategies.

• In coordination with others on the Audience team, lead and/or facilitate training sessions on digital best practices, data literacy and audience engagement strategies.

• Produce regular performance insights reports to help leaders in your assigned department assess coverage effectiveness and refine approaches.

• Conduct deep dives into coverage and work with department heads to reassess and refine editorial strategies.

• Regularly collaborate with the Audience organization to refine KPIs and best practices and ensure alignment across the newsroom.

Preferred Qualifications 

• At least 10 years of newsroom experience, including in audience strategy, digital media, visual journalism or editorial leadership.

• At least 5 years of management experience.

• Experience directing editorial strategy and connecting it to brand and business impact.

• A track record of translating audience data into editorial action, using it to shape coverage and inform distribution, is required.

• Superb communication and leadership skills, with the proven ability to influence decisions and collaborate effectively across departments.

• Demonstrated success in growing audience reach and engagement through innovative editorial strategies.

• Ability to work independently while also thriving in a fast-paced, collaborative newsroom environment.

• Self-starter with a track record of adaptability and problem-solving in a rapidly evolving media landscape.

These positions are based in our Washington newsroom.

We will consider strong candidates who do not meet all of the qualifications above. Candidates should upload a resume to our jobs portal and may include a cover letter to tell us about other skills and experience that you think would be valuable for this role. Applications will be reviewed on a rolling basis until the position is filled, but those received by