Sr Manager, Marketing--Global Digital Marketing

Key Responsibilities

• Manage a team of 3 to 5 individuals within the Digital Marketing vertical.

• Own the Global Digital Marketing Plan across all marketing regions and channels.
• Develop and leverage marketing technology capabilities and processes to enable multi-channel campaigns, MQLs, and lead nurturing.
• Tactically execute marketing campaigns with clearly identified measurable results.
• Develop process to drive lead generation, lead nurturing, lead management, targeting, re-targeting through marketing systems with output of MQLs.
• Develop lead management process creating efficiencies and clear direction across integration of multiple marketing systems (including SalesForce, NetSuite, HubSpot, ZoomInfo) taking regional workflows into account.
• Develop marketing communications process, aligned with QARA regulations, to ensure proper retention of marketing collateral approvals.
• Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
• Ensure all marketing verticals have content and graphic design support and creatively advise on content look and feel for brand continuity globally.
• In alignment with regional marketing, establish relevant market-based tactics and SMART success measurements integrated marketing campaigns as well as best practices for supporting sales and go-to-market teammates.
• Create, implement, and drive multi-channel digital marketing processes and tactics to drive increased MQLs contributing to company growth goals (including Website Metrics, SEO, Google AdWords, HubSpot, Social Media) across all regional markets.
• Effectively manage digital marketing spend in line with the growth and business strategy and make a positive impact across all regional markets.
• Maintain constant awareness of digital marketing tactics amongst competitors, using data and insight to suggest creative and bold ways to improve brand proposition.
• In collaboration with all marketing verticals, ensure project briefs align with overarching global marketing strategy (Events, Product Marketing, Content, Comms, Design).
• Develop, lead, and coach Digital Marketing team and guide inputs into Individual Development Plans and Career Path conversations.
• Leverage data and analytics to drive evidence-based marketing science strategies that optimize commercial performance and customer engagement.
• Tactically drive customer satisfaction and NPS score.
• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.

Skills needed to be successful

• Multi-channel Healthcare B2B lead generation experience, desired.
• Experience with SaaS and Cloud based solutions, desired.
• Strong understanding and ability to lead and teach digital marketing to team.
• Ability to lead and execute on multiple, critical projects at a time.
• Excellent strategic and analytical skills with an ability to think strategically, generate creative solutions, and achieve successful business results rapidly.
• Strong leadership and interpersonal skills as well as strong written and verbal communication skills to drive and deliver marketing goals.
• Validated ability to communicate to multiple audiences in written, verbal and presentation format.
• Excellent communication, collaboration, and interpersonal skills to work effectively in a matrixed, cross-functional environment.
• Seeks different perspectives and invites and weighs opposing views.
• Proven ability to influence/persuade others.
• Demonstrated strong industry networking capabilities.
• Demonstrated management abilities.
• Solid knowledge of modern marketing tools, techniques, and technology.

Required Experience & Education

• Bachelor’s Degree in Marketing, Business Administration, or related discipline.
• 5+ years of marketing communications experience, with emphasis on digital.
• 3+ years of experience in managing strategic digital marketing, with strong focus on execution of all marketing communications, advertising, brand activities, lead generation, content design, and SEO/website activities, in software, high technology, eBusiness, or equivalent environment.
• 3+ years managing and leading successful marketing communications verticals.

Preferred Experience & Education

• Master’s Degree in Marketing, Business Administration, or related discipline.
• Experience working in global and