AVP, Digital Strategy and Innovation

Job DetailsJob Location: Remote USA - Remote, CA 99999Salary Range: $112,938.00 - $141,173.16 Salary/year
JOB SUMMARY

The AVP of DSI will lead the development and execution of the credit union’s digital strategy, drive online new account acquisition, and ensure the continuous development of the AI bot to enhance member service. The VP will collaborate with cross-functional teams, stay up-to-date on industry trends, and monitor performance to drive innovation, improve member experience, and achieve organizational goals.

LOCATION

We are passionate about attracting great talent to our team, so this position will be a remote arrangement, with occasional (<5%) travel required to meet with vendors or to attend meetings or events at the Credit Union Headquarters in Los Angeles.

ABOUT UNIVERSITY CREDIT UNION

University Credit Union (UCU) is a purpose-driven financial cooperative dedicated to providing everyone in the university community a financial advantage.

UCU was founded in 1951, on-campus, by a group of UCLA employees. Over 70 years later, we continue to exclusively serve the university community and have expanded our reach beyond UCLA. We continue to align ourselves with universities and have expanded our reach to numerous universities across California, the West Coast Conference, and the Big West Conference.

UCU’s focus has been diversifying and building a foundation for future growth. By partnering with the university

community, we can provide products and services tailored to their unique needs. To best serve our member-

owners, UCU delivers on our purpose, to give every member in the university community a financial advantage, by following our three key differentiators:

We were founded by the University Community for the University Community
We provide conflict-free unbiased financial advice from certified professionals
We guarantee our rates on auto loans, credit cards, consumer loans, and HELOCs are within the top 1% lowest nationwide of all federally insured financial institutions.

KEY DUTIES AND RESPONSIBILITIES

Digital Journey: lead the development and execution of the credit union’s digital strategy, ensuring alignment with organization goals and member expectations. Drive continuous improvement initiatives to enhance the user experience, increase engagement, and optimize conversion rates across all digital channels.
Online New Account Acquisition: develop and implement strategies to drive online new account acquisition. Collaborate with cross-functional teams to optimize the account opening process, streamline workflows, and leverage data analytics to identify opportunities for growth and increase conversion rates.
System Management & Optimization: Oversee the implementation, integration, and management of digital systems, ensuring they operate efficiently and support the organization's digital goals. Collaborate with internal teams and vendors to troubleshoot issues, improve system performance, and enhance digital tools for members.
Innovation and Emerging Technologies: stay abreast of industry trends and emerging technologies related to digital banking, fintech, and consumer experience. Identify and evaluate opportunities to leverage new technologies to drive innovation and improve operational efficiency.
Cross-functional Collaboration: Collaborate with internal stakeholders and peer groups to ensure alignment and successful execution of digital initiatives. Foster a culture of collaboration, innovation, and continuous
improvement across the organization.
Leadership and Team Development: Provide strong leadership, engage and motivate the team, and promote their development. This includes serving as a role model for UCU’s core values and cultural imperatives.
Contribute to a thriving team and drive the success of the digital strategy and innovation efforts.

QualificationsKNOWLEDGE & SKILLS

EDUCATION/CERTIFICATION:     Bachelor’s degree in business or a related field.

REQUIRED KNOWLEDGE:             Strong understanding of digital banking trends, consumer behavior, and

emerging digital and associated technologies.

Familiarity with Artificial Intelligence, machine learning, and chatbot technologies.

EXPERIENCE REQUIRED:               Minimum 5 years of experience in digital strategy, product management,

or related roles within the financial services industry.

Proven track record of driving digital transformation and delivering innovative solutions to significantly enhance user experience.

Experience with online new account opening acquisition and onboarding processes.

Experience leading, developing, engaging and motivating a team. Experience collaborating and leading across cross-functional teams

SKILLS/ABILITIES:                         Excellent analytical and problem-solving abilities.

Strong data-driven mindset a