Manager - Digital Growth Marketing

 

Job Summary 

The Manager, Digital Growth Marketing leads UFCU’s digital marketing initiatives and drives business growth. The manager manages and optimizes UFCU’s digital marketing channels, including paid digital, search, social media, email, performance marketing, and website. The manager develops digital growth marketing strategies, forecasts, and reports on campaign performance, and works closely with other marketing and cross-functional team members to align growth efforts with broader company objectives.   

This position requires an analytical mindset, a capacity for creativity, and a proven track record in driving successful digital performance marketing campaigns.   

The Manager, Digital Growth Marketing is part of the Marketing leadership team, manages the digital services team including email, social, and web, and reports directly to the Chief Marketing Officer.  

About UFCU 

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.  
 
In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations, we are guided by our values: 

Purposefully Member-Obsessed 

We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success. 

Possibilities Reimagined 

We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights. 

Performance Excellence Rooted in Unwavering Integrity 

We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration. 

Essential Functions 

Marketing Team Leadership and Development 

• People leader with a passion for inspiring, motivating, and developing team members.  

• Track record of providing guidance and training to attain departmental and individual development goals to support organizational needs.  

• Serve as a role model in transparent communication, two-way dialogue, and proactive communication to the team.  

• Utilize a proactive, ethical, and consultative approach to build an effective team aligned with UFCU guiding principles and remove obstacles as needed.  

• Plan, monitor, and appraise job results with an emphasis on coaching employees to achieve desired performance results.  

• Embrace and promote a change-oriented and continuous process improvement mindset. 

 

Digital Strategy & Growth 

• Develop and implement digital demand generation and performance marketing strategies to drive member growth, product adoption, and engagement.  

• Lead and optimize paid digital marketing efforts across channels, balancing growth objectives with efficient use of marketing spend.  

• Own digital contribution to key business outcomes, including account acquisition, conversion rates, and funnel performance.  

• Accountable for achieving defined digital growth targets, including acquisition volume, cost efficiency, and conversion performance.