Senior Manager, Media Solutions
dentsu internationalAbout the role
Company Description
We are dentsu International. We improve the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets—their brands—win in a changing world.
Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress, and excel in a world of change. Businesses rely on our integrated network of agencies and specialized practices to promote meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include Carat, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Job Description
We are seeking a Senior Manager to help the team tackle big questions about media effectiveness and the future of consumer marketing. Day to day you’ll manage the reporting for numerous brands and use this data to advise other members of our team on potential plan & buy improvements. A successful candidate will be comfortable pulling and interpreting large amounts of media data to derive both short term tactical optimizations and long-term strategic goals. This role is remote-friendly. However, we highly prefer someone located in NY, NY and EST.
Responsibilities
- Oversee completion and delivery of numerous reoccurring media reports, including weekly/monthly brand delivery reports, monthly/quarterly investment summaries
- Accountable for quality assurance of junior member of the team, ensuring accuracy and timeliness
- Will require checking data against source of truth systems (ad servers, Nielsen, 1P buying platforms, etc.)
- Create analysis, both regular and ad hoc, to provide recommendations and observations to Planning & Investment teams, meant to improve quality of media plans/buys
- You will serve as internal consultant to peers on cross functional teams to assist in brainstorming, or test design
- Responsible for various deliverables across the portfolio including monitoring spend on diverse owned media suppliers, calculating value generated by agency efficiency, updating planning tools with latest marketplace inputs and assessing the impact on plans
- Completion of these tasks will require pulling, organizing, and formatting of large data sets and understanding their importance to internal/client teams.
- You will report to a Director and support the Vice President and Director in developing client facing Thought Leadership materials, inclusive of industry trend analysis and benchmarking, portfolio delivery and process audits, and partner (media owner and measurement provider) evaluations
- Ability to independently conceive and pitch topics for future projects to VP & Director
- Researching, and pulling market data, organizing this data, comparing to the client’s own data, and compiling findings
- Maintaining industry trending reports that will be used to support broader projects
- Craft brief for and guide our Data Operations team to produce new reports/dashboards/tools that aid in the maintenance of the account
- You will serve as project manager to ensure end-product meets need of intended users
Qualifications
- 5+ years of experience in either/both media planning and/or investment
- Experience with broadcast and digital channels is a plus
- Intermediate knowledge of Excel for data compilation, calculation, visualization, and automation
- Ability to distill the complexity of one team’s discipline into an easily digestible action plan for another team (e.g. complex media problem into simple to understand data brief / complex data issue into what it means to media planner)
- Nice to have but not required: Experience with Nielsen systems (DAR, NPower/TV Toolkit, NMI)
Additional Information
The anticipated salary range for this position is $94,000-$105,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1 #LI-Remote
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diver
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