Customer Marketing Manager
PigmentAbout the role
What You will do:
- Customer Storytelling & Evidence: Partner with Pigment's customers and internal teams to identify, create, guide through approvals, and share high-fidelity case studies, testimonials, and video stories — a core way we celebrate and showcase our customers' success across Sales and Marketing.
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Customer Storytelling & Evidence: Partner with Pigment's customers and internal teams to identify, create, guide through approvals, and share high-fidelity case studies, testimonials, and video stories — a core way we celebrate and showcase our customers' success across Sales and Marketing
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Flagship Partnerships: Nurture relationships with strategically important customers, building the trust and internal alignment it takes to earn the honor of telling their story publicly
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Public Speaking Alignment: Identify and invite customer speakers for events and webinars, matching the right customer voice to the right stage
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External Visibility: Connect enthusiastic customers with opportunities for PR and social amplification, analyst surveys, and peer review sites (e.g. G2) — and, where relevant, help cultivate Pigment's presence within extended communities (finance professionals, AI/data practitioners) beyond our customer base, surfacing new stories and voices along the way
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Systems of Record: Keep a thoughtful, living record of who we've worked with and how — so customers aren't over-approached twice for the same ask, and every relationship is handled with the care and memory it deserves — including managing the internal AI tools that help surface the right customer story to our sales teams just when they need it most
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Metrics & Reporting: Support customer marketing metrics and reporting, translating story output into a clear read on reach and impact for internal stakeholders
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Customer Recognition: Make sure every customer who shares their story is properly thanked and celebrated — through visibility for their own brand and team, invitations to exclusive Pigment moments, and public recognition that reflects genuinely well on them
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Sales Reference Ownership**: Help drive the sales reference process — fulfilling requests thoughtfully, keeping Salesforce and other tools running smoothly for self-service, and making sure every customer who says yes is matched to the right opportunity, recognized for their time, and not over-asked
Who You Are:
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Experience in customer marketing, case studies, or advocacy content within B2B tech — or comparable storytelling experience in PR, comms, or content marketing — with a track record of turning genuine relationships into public celebrations of success
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Incredible relationship skills — a natural connector of people and details, equally comfortable in a CSM's inbox, a VP's calendar, and a customer's legal/comms review
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