VP, Planning

Business Overview 

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world’s best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.  

We are always searching for passionate team members who love media and live and breathe our core values of Curiosity, Courage, and Community. We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.   

A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry’s most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.   

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA. 

Position Summary

We are looking for a VP, Partner, Portfolio Management to lead a team of four to five media planners, working on a major theatrical/home entertainment/television account. Primary role will be to lead an integrated media planning process, including constructing, executing, and managing effective media strategies and tactics for multiple campaigns at a time, across different divisions.  Ideal candidate will have a strong background in both traditional (linear broadcast) and digital (CTV, Digital Direct, Social/Search) platforms, with an inherent interest/passion for the entertainment landscape.

Responsibilities

• Lead integrated media planning, investment and activation across TV, CTV, Digital, Outdoor, and Radio
• Oversee top-line strategy behind performance-based (Search/Social) campaigns
• Contributes to annual upfront strategy development and implementation for both broadcast and digital
• Develop media strategies consistent with brand marketing objectives, leaning into data and science where applicable
• Ensure plans deliver upon agreed KPI’s
• Recommend targeted, innovative media vehicles consistent with media strategies
• Complete detailed competitive analysis and US marketplace updates/trends
• Inform budgetary discussions and incremental funding requests
• Maintain relationships with all levels of client contact; manage requests including plan changes, budget changes, marketplace information, etc.
• Prepares and makes presentations to clients regarding media recommendations, ensuring buy-in
• Manage integrated supervisors and planners on day-to-day responsibilities including media plan updates, training and development, billing, digital reporting, program negotiations, etc.
• Support leadership with projects/assignments outside the standard scope of day-to-day assignments
• Negotiate digital program deals and annual endeavor deals
• Ensures best practices are applied across account responsibilities

Required Skills & Experience

• Seven to nine years of experience in media planning including three to five years management experience required
• Entertainment experience strong plus
• Excellent written, verbal, and presentation skills; high level of comfort presenting to clients and internal senior management
• Self-Starter, demonstrates Initiative
• Ability to manage multiple projects simultaneously
• Collaborative mindset; effective at communicating across multiple departments (client, broadcast buying team, analytics team, OOH team, etc.)
• Prioritizes mentorship and career development of team
• Thrives in fast paced environment; nimble, flexible and solution-oriented
• Proven track record with client relations and growing existing business
• Solid awareness of industry trends and planning/measurement models

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclu