Senior Director - Marketing

Job Overview:Be a part of a dynamic team at Wind Bethlehem, a premier Casino & Hotel destination resort offering a wide range of gaming, entertainment, and dining options. A state-of-the-art casino resort located 50 miles from Philadelphia, PA and 60 miles from Newark, NJ, our luxury resort features a 550-room hotel with 50 suites, a world-class spa with full service, and over 65,000 square feet of flexible meeting and event space. On the casino floor, guests enjoy a vibrant gaming environment with more than 2,200 slot machines, 150 table games, a dedicated poker room, a vibrant sportsbook, and an exceptional array of dining options. Under the leadership of the property General Manager, the Senior Director of Marketing is responsible for leading and execution of all marketing strategies. This executive leadership role requires a deep understanding of the casino and hospitality industries in the greater Pennsylvania, New Jersey, and New York markets. The Senior Director of Marketing will work in collaboration with the corporate Chief Marketing Officer and the corporate Marketing Directors to drive the acquisition and retention of gaming & non-gaming customers and to maximize revenue growth and profitability. This position reports to the General Manager and manages the following marketing departments: marketing planning, advertising & brand management, promotions & special events, entertainment, and marketing budget management & analysis. Purpose:Our genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.Value System:Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer. The resulting creation of wealth will grow opportunities for all.Key Responsibilities:

• Marketing Planning: Develop and lead a comprehensive, multi-channel marketing strategy to drive brand awareness and property visitation. Increase revenue growth and profitability across the gaming, hotel, food & beverage, and entertainment verticals. Align marketing plans with property goals and regional trends. Guide the execution of seasonal, tactical, and long-term marketing campaigns that reflect the customer mindset and competitive environment.
• Business Intelligence & Competitive Analysis: Conduct ongoing market analysis to track regional competitors, player incentives, and promotional trends in the gaming and hospitality space. Partner with the BI/Data & Analytics department to deliver actionable insights, refine marketing strategies, drive measurable results, and maintain a competitive advantage with local and regional guests. Monitor the impact of regional developments on visitation and marketing effectiveness (e.g., new casinos projects, legislation, etc.) 

 

 

• Customer Lifecycle Management: Lead targeted acquisition strategies across traditional, digital, social, email, mobile, and experiential channels to attract local, regional, and out-of-market customers. Manage the loyalty and rewards program to maximize guest engagement, frequency, and value throughout the customer lifecycle. Working in collaboration with the Corporate Loyalty Department, leverage CRM to deliver personalized messages to players and drive repeat online/on-property (OLOP) visitation; and reduce churn among VIP and retail players. Collaborate with the BI/Data & Analytics team to understand customer behavior/pain points and build effective solutions to address customer concerns.
• Advertising & Brand Management: Provide recommendations to the Corporate Media Department to develop omnichannel advertising campaigns including traditional broadcast, print, out-of-home, and digital. Working in collaboration with the Corporate Media Department to manage agency relationships, media planning/buying, and creative development tailored to urban, suburban, and feeder market audiences. Ensure the property’s brand positioning aligns with the corporate style guide and reflects luxury, excitement, and customer escape, supporting both gaming and non-gaming revenue growth.   
• Promotions & Special Events: Oversee the development and execution of property promotions, on-floor activations, and themed special events designed to increase visitation and time-