Senior Director, Paid Media & Integrated Communications

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Position Summary

Reporting to the Chief Marketing Officer (CMO), this role is responsible for setting the vision and leading Edgewell’s approach to paid media and integrated communications.

As a key leader in the company’s broader marketing transformation, this individual will oversee paid media strategy, planning, investment, and performance across the portfolio of brands. They will also lead the media agency partnership and define the operating model to ensure consistent, effective execution across brands. They will partner closely with earned and owned media leaders to deliver a cohesive, integrated go-to-market approach that drives brand growth, consumer engagement, and business results.

This is a highly visible, enterprise leadership role with impact and long-term business growth.

Key Responsibilities:

1. Paid Media Strategy & Planning

• Develop and execute full funnel paid media strategies across brand, retail, social, search, and DTC channels.
• Translate brand and business priorities into integrated media plans that balance brand building and conversion.
• Define channel roles and ensure alignment across traditional and digital platforms.

 

2. Media Investment & Performance

• Lead paid media investment strategy across multiple brands and product categories, including allocation, prioritization, and optimization.
• Manage multi-million-dollar media budgets, ensuring investment drives both brand equity and commercial outcomes.
• Drive data-driven planning and in-market optimization, leveraging RMNs, syndicated data, and performance analytics.
• Partner with Insights & Analytics to establish measurement frameworks that connect media performance to sales and brand health.

 

3. Media Agency Management

• Lead the media agency partnership, ensuring alignment on priorities, execution, and deliverables.
• Define and evolve the agency operating model, establishing clear roles, responsibilities, and ways of working across internal teams and agency partners.
• Ensure consistent execution standards and best practices across brands and campaigns.

 

4. Integrated Communications

• Partner closely with earned and owned media leaders to ensure paid media is fully integrated into go-to-market plans.
• Align media strategy with PR, social, influencer, and content strategies to maximize reach and impact.
• Drive coordination across Brand, I&A, eStudios, and agency teams to deliver one integrated plan.

 

5. Innovation & Capability Building

• Champion media innovation, testing emerging platforms, evolving audience strategies, and new capabilities across the media landscape.
• Stay ahead of consumer behavior shifts and translate insights into actionable strategies.
• Build scalable frameworks, playbooks, and best practices to strengthen paid media capabilities across the organization.

 

6. Team Leadership & Development

• Lead, coach, and develop a high-performing media team.
• Foster a culture of collaboration, accountability, and continuous improvement.
  
  

Required Competencies:

• Strategic Integration: Ability to connect media plans to CPG business objectives, retail cycles, and consumer behavior.
• Commercial Acumen: Deep understanding of how media drives both brand equity and in-store/online sales in a highly competitive, price-sensitive market.
• Data Fluency: Experience with CPG-specific measurement tools and platforms (e.g.,Circana, retailer POS data, MMM, iROAS).
• Cross-Functional Leadership: Skilled in navigating matrixed organizations and aligning multiple stakeholders—from marketing to sales to retail partners.
• Agility & Foresight: Quick to respond to shifts in market trends, media technology, and consumer preferences.