Marketing Manager - New England Region

Job Description: Marketing Manager – New England region
What Makes This Opportunity Great?
The Marketing Manager at Sila Services plays a critical role in executing high-impact marketing initiatives that drive lead generation, customer engagement, and revenue growth. This role is designed for a data-driven marketer who thrives in a fast-paced environment, balancing strategic execution with hands-on campaign management for one of the nation's premier and fastest-growing HVAC, Plumbing and Electrical operating platforms.You will directly contribute to the growth of a designated portfolio of companies by developing and executing impactful marketing campaigns that build awareness, consideration, preference and advocacy for our products and services. At the direction of the CMO and Senior Regional Marketing Manager, you’ll primarily serve the designated Regional Vice President and each brand’s respective General Manager in their path to achieving revenue goals by driving quality leads and conversions through the creation and implementation of effective marketing plans.This is an ideal role if you thrive on creativity and complexity to deliver wins in a fast-paced environment. As a high growth, private equity-backed platform company in rapid acquisition mode, Sila Services has an opportunity for an A-player that is looking to gain specialized expertise in key marketing areas, that can drive well-executed marketing campaigns and lead generation initiatives to deliver winning strategies at an accelerating pace. You’ll be fully empowered to determine how to make us better, and then execute to drive extraordinary outcomes, while having some fun and celebrating the results you deliver in this pivotal role.
These position is based in New England region and supports a variety of companies.
Core Contributions to Success: There are certainly obligations and accountabilities that are good starting points for mapping out your role and communicating to your region how you’ll be supporting them. The Marketing Manager position has three main categories; however, the categories are not inclusive of all tasks or initiatives (you’ll have opportunity to deliver more value). There may be other responsibilities given to the Marketing Manager to effectively support the marketing department in its mission. This position will include occasional travel to designated companies within the region. The core contributions to success include:Regional Marketing Campaign Execution:· Own the execution of each of your brand’s marketing plans – in alignment with the Regional Vice President (RVP) and each brand’s respective General Manager (GM) to implement outcome-based marketing and advertising solutions tailored to the unique business growth needs of your brands, utilizing traditional and digital channels such as affiliate marketing, websites, SEO/SEM, social media, print, radio, TV, outdoor, email marketing, and more.· Managing your brand’s marketing budgets in alignment with the RVP and each brand’s respective GM, ensuring marketing dollars are allocated strategically across digital, traditional, and local initiatives to maximize lead generation and conversion rates – optimizing marketing spend efficiency, reallocating budget to higher-performing channels and campaigns based on performance data and ROAS.· Partner with RVP and GMs to understand business challenges, local market conditions, and competitive dynamics, adjusting marketing strategies accordingly – implementing consistent best demonstrated practices across the region’s brands, with localized tailoring.
Performance Reporting and Optimization:· Monitor, analyze, and optimize marketing performance, including lead generation, campaign effectiveness, and budget efficiency, to ensure revenue targets are met or exceeded.· Develop monthly and quarterly KPI marketing scorecards, using data-driven insights to refine strategies and ensure revenue goals are consistently met or exceeded.· Collaborate with RVP and GMs to identify trends, gaps, and opportunities in marketing performance, implementing adjustments to maximize ROAS.· Provide targeted marketing support to under-performing companies by analyzing lead conversion performance, identifying challenges, and aligning with GMs to implement corrective measures, including outbound calling, digital marketing, offers/pricing adjustments, and promotional campaigns.
Marketing Content Development:Ensure all marketing materials, creative assets, and messaging align with each brand’s standards – tailored for localized effectiveness.· Work with marketing team and agency partners to ensure targeted and relevant content for company email, websites, social media platforms and traditional advertising channels (ex: direct mail) – including offers, copy, imagery, video, etc. that effectively drive specific objectives· Continuously testing and evolving lead nurturing ta