Account Executive, Corporate Communications & Reputation Management: Public Relations

Description

Are you an ambitious PR professional who can’t wait to get your clients in the media? Do you enjoy building big, creative ideas and seeing them come to fruition? Do you prefer a team where everyone has an opportunity to speak up, take ownership, and work directly with high-profile clients?

MikeWorldWide (MWW) has an exciting opportunity for an Account Executive on the Corporate Reputation team to sit in our NYC office to work on several key pieces of business within the corporate and B2B space. The ideal candidate is passionate about PR – and someone who relishes building strong relationships with influential reporters and clients alike. We’re looking for someone who is proactive and organized, with a proven track record of managing up and down. Someone who is a real self-starter and looking for an opportunity to grow.

Primary Responsibilities:

•  Own media relations for your teams – from drafting press materials that will secure coverage for your clients to cultivating r relationships with journalists and influencers
•  Proactively generate new ideas, pitches, and opportunities to ensure client program success; actively participate in account team strategy sessions and brainstorms
•  Serve as the lynchpin for your account teams, liaising between clients, vendors, and agency departments to keep teams and deliverables organized; proactively respond to client emails and requests
•  Demonstrate excellent writing skills – press releases, creative pitches, media audits and reporting, strategic recommendations, briefing documents, etc.
•  Regularly monitor the news and flag trending topics in the media as well as competitive market and industry information; keep a strong pulse on reporter moves for rapid response pitching.
•  Maintain a thorough understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends and news impacting your client's business
•  Proactively manage junior staff – from reviewing materials to guiding media outreach.
•  Provide hands-on social and digital support for clients, as needed, assisting with content development; when possible, utilize the agency’s paid media offerings to enhance earned media programs.

What You Have to Have (Education and Experience Requirements):

• At least 2 years of experience serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry
• Bachelor’s degree in public relations, a related field or in the liberal arts
• Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
• Superior oral and written communication skills; great eye for consistency and proofreading skills • Demonstrated proficiency in media writing and media relations (writing releases and bylines, ability to find creative angles, developing targeted media pitches and pitching to traditional and emerging media)
• Proven track record of fostering strong relationships with journalists and generating earned media coverage
• Demonstrated understanding of digital and social media and how they work together with traditional media relations
• Ability to think on your feet and “get smart quickly” – understanding and learning different business sectors swiftly
• Excellent time management skills and project management capability (can execute against multiple tasks; keeps account team abreast of timelines, managing up to superiors to ensure deadlines are met)
• Comprehensive understanding of Microsoft Office Suite and proficiency with Muck Rack, Cision, Moreover, Factiva, TV Eyes and other monitoring tools • Ability to travel as necessary contingent on client and new business needs (requirements vary)
• Experience working with or a passion for professional services is a plus!

Success Factors and Other Details:

•  Avid consumer of general and business/economics news and media
•  Maintain a thorough understanding of clients’ businesses and industries; become an expert on clients’ products and services; successfully demonstrate these offerings to media
•  Hunger to secure media hits and deepen understanding of all types of media, from trade and regional to top-tier, broadcast and podcasts
•  Ability to think strategically, creatively and proactively; exhibit a facility for problem-solving
•  Intellectual curiosity and desire to pursue knowledge and professional development
•  Team-oriented with the proven ability to work both collaboratively and independently.
•  Participate in agency development by working collaboratively across all practice areas
•  Cultivate