Product Design Manager, Lifecycle

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

We’re looking for a Product Design Manager with a sharp eye for craft, strong communication skills, product intuition, and proven design leadership to join the Lifecycle XD team. In this role, you’ll lead a team focused on member retention and access products, helping shape the experience for Netflix’s 300M+ and growing global member base. 

The Lifecycle XD team delivers some of Netflix’s most impactful consumer product experiences. We innovate and optimize the global member lifecycle across all plans and offerings, from our acquisition surfaces like non-member pages and sign-up flows to member commerce experiences such as upsell and account sharing, across TV, web, and mobile platforms.  

The Product Design Manager will lead a team of seasoned product designers who are shaping the foundation and future innovation of how hundreds of millions of members have persnolized and seamless access Netflix’s entertainment ecosystem (Shows/Movies, Games, Live, etc), manage their accounts, maintain controls, and trust Netflix as their go-to entertainment platform. 

The team is responsible for designing critical consumer journeys that touch login, registration, account access, and household management. This also includes the broader trust and security experiences that help safeguard our members’ identities and data. The surface area is high-stakes, with visibility across the company and impact on nearly every Netflix member.

This will be a hybrid role, with a flexible work-from-home schedule. However, onsite attendance will be required as needed by the business - as often as weekly. This role would be best for candidates located near Los Gatos, CA or Los Angeles, CA.

Core Responsibilities

• Lead and enable a team of seasoned product designers working across multiple domains, including authentication, account management, and trust experiences.

• Partner closely with cross-functional leaders across Product Management, Engineering, Research, and Data Science to shape strategy, define goals, and deliver high-quality, scalable solutions.

• Drive short-term execution and long-term vision for how members access and manage their Netflix accounts, working across web, mobile, and TV platforms.

• Champion operational excellence in how the team ships and iterates — balancing high craft with speed and impact.

• Influence and uphold a high craft bar with the team and deliver products rooted in consumer problems, business opportunities, and likability to launch. 

You will be a great fit if you have: 

• 10+ years of Product Design experience as an IC, with a preference for taking products from zero to one and launching experimentations for consumer products with a hundred million user scale. 

• 4+ years as a people/team leader leading and coaching high-performing product design teams.

• Expert experience leading and executing user access, account, and retention products in large-scale and complex architecture. 

• Extensive experience working with web and native mobile products with TV UI experience is a big plus. 

• Experiences working with test and algo-driving products. Deep understanding of the experimentation-driven design process. 

• Top-notch design craft and ability to rapidly ideate and produce design concepts 

• Top communication skills to clearly articulate and defend your design while making trade-offs with complex product and policy definitions.  

• Ability to wear PM hat by influencing product strategies while balancing ideal visions vs. execution path to business impact. 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $270,000 - $700,000.

Netflix provides comprehensive benefits includin