Director, Sponsorship and Ticket Sales (University of New Orleans)
Playfly SportsAbout the role
DIRECTOR, SPONSORSHIP & TICKET SALES (UNIVERSITY OF NEW ORLEANS)
New Orleans, LA
On Site
THE RUNDOWN
Playfly Sports is looking for a Director, Sponsorship & Ticket Sales to join our team at University of New Orleans.
This position, as department head, will manage all aspects of sponsorship sales, activation and fulfillment, as well as a sales team performing outbound and inbound ticket and club donation sales and retention, and assist ticket operations on game days.
The Director has overall responsibility for generating new revenue, servicing existing ticket/sponsorship accounts, ensuring that ticket and sponsorship sales revenue goals are met, and will be integral in the development of sales and service strategies.
WHAT YOU’LL ACCOMPLISH
- Oversee sales of ticketed sports through outbound and inbound sales
- Conduct daily sales and relationship cultivation phone calls, messages (electronic, mailings, etc.) with season ticket holders, sponsors, businesses, individuals, groups and prospective buyers
- Prospect and target new sales opportunities to include sponsors, season tickets, group tickets and club donations
- Provide superior customer service to university fans
- Develop and execute approved Annual Business Plan and Operating Budget
- Work with the university liaison to develop, present, and communicate sponsorship and ticket sales strategies, procedures, and processes
- Lead in the development of ticket marketing, game promotions, and ticket pricing tactics
- Ongoing development of New Ticket Sales program in the following areas: new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting
- Track and report daily, weekly and monthly sales figures and relevant accountability.
- Serve as a member of the external operations team
- Hit and surpass annual sales goals; team and personal
- Create key sales strategies and go-to-market plans that generate long-term revenue
- Retain and grow existing partnerships while creating new ones through a relationship-based approach
- Own reporting and prospect pipeline in a way that communicates well to all stakeholders
- Manage and track all marketing inventory while creating new assets and owning the fulfillment process
- Lead sponsorship sales presentations that execute against short and long-term department objectives
- Create and deliver marketing contracts and agreements
- Assist with corporate hospitality, tickets, in-game promotions and other activities
- Provide Proof of Fulfillment for in-venue sponsorship elements
- Meet and exceed annual department and individual sales goals
- Develop and execute approved annual business plan and operating budget
- Recruit, hire, train, retain, and lead ticket sales and service team members who are focused on new business, group sales, retention, and ticket service (box office/ticket operations)
- Exceed client expectations in revenue generation and customer service
- Evaluate team members performance and development through consistent coaching with a clear and individualized development plan
- Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes
- Other job-related duties as assigned
WHAT YOU’LL BRING
- 3-5 years in a revenue generating role and minimum of two (2) years in a sales leadership position
- 2 or more years of Sponsorship Sales experience preferred
- Experience with box office and ticket operations duties preferred, but not required
- Bachelor’s degree is preferred but not required
- Proven track record of success around sales and service for both tickets and sponsorships
- Strong work ethic, honesty, open to learning, passion for sports revenue, positive attitude, leadership, and high levels of productivity
- Experience with ticketing software and CRM program preferred
- Problem-solver, intrinsically motivated, consistent, and ability to prioritize well
- Computer proficient (Microsoft Word, Excel, Outlook, PowerPoint) and detail oriented
- Excellent communication, presentation and listening skills
- Strong organizational and time management skills
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
- The work is sedentary in nature
- Walking, standing, bending and carrying of light office items is required
- The work is typically performed in an adequately lighted and clim
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