TikTok Shop - Strategy & Data Analyst, E-Commerce

About The Team:

The E-commerce Strategy team for TikTok Shop plays a critical role in setting direction and accelerating growth of the US market. The team operates at the center of global strategy planning, research and analysis, partnering closely with regional and industry leaders to identify market opportunity, determine operation directions and set key team targets. We are looking for a Strategy & Analytics Associate for Business Analytics team.



Responsibilities:

- Develop short-term and long-term scale and revenue targets for our Global E-commerce business, focusing on establishing a metric system, setting business goals, and developing performance tracking mechanisms.

- Leverage insights from analysis to provide informed recommendations for future business strategy.

- Conduct thorough market segmentation research and track industry trends to identify potential business opportunities.

- Familiarity with E-commerce business logic and analytical frameworks, possessing the ability to think structurally, provide data-driven insights, identify key factors, simplify complex issues, align thinking with business objectives.

- Identify problems and business pain points (focusing on merchant growth, traffic efficiency/conversion, and user behavior) to help the business increase revenue.