Manager, Onboard Branding & Communications

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

This position will work on-site in Miami, Florida.

 

The Onboard Branding & Communications Manager will be responsible for the execution of the global onboard communication strategy as established by the Sr. Manager Onboard Marketing & Communications.  This role will also support implementation of all brand initiatives designed to achieve or exceed onboard revenue and guest satisfaction targets. To accomplish these objectives, the Manager Onboard Branding & Communications will work in collaboration with various internal and external departments and stakeholders including Marketing, Hotel Operations, New Build, Purchasing, Revenue, concession partners and shipboard teams to identify, recommend, develop and facilitate the standardization of branding and communication guidelines for the Celebrity Cruises brand.  

 

The Onboard Branding & Communications Manager will also manage and provide marketing leadership oversight for the fleetwide shipboard Digital Content Manager and Assistant Digital Content Manager teams by outlining direction for implementing consistent and on brand printed guest communications, digital signage and stateroom TV content. 

 

Essential Duties and Responsibilities: 

 

• Manage efforts for brand standardization and compliance of all onboard revenue department communications on all new ships and ships in service in collaboration with other cross functional teams via the brand SharePoint that will function as the one source of truth for approved content and communications.  
• Direct and lead shipboard Digital Content Managers in the decision-making process and implementation of any guest communication related issues impacting onboard operations. 
• The Onboard Marketing Manager is responsible for ensuring brand standards are maintained for all guest facing promotional materials and events.  This includes onboard collateral such as the Celebrity Today program, digital signage, broadcast TV content, in-stateroom printed material and point of purchase displays.  
• Head all collaborative global marketing efforts to distribute creative assets and marketing guidelines for all current and new onboard experiences, promotions and activities.  
• Partner with various marketing channels to ensure all communications follow brand standards from inception to ongoing support of onboard products and services.  
• Guides the development of new offerings that drive increased onboard revenue and improve the overall guest experience onboard. 
• Implements and drives initiatives through integrated onboard communications channels to generate, increase, and engage consumer awareness of existing or new onboard experiences delivered through internal or external partners.   
• Monitors the creative development process and production of creative assets by internal and external contracted vendors hired to develop onboard communication content.  
• Develops multi- channel campaigns and initiatives designed to improve operational executions and guest experience. Initiatives include leading creative development, consumer facing communications (signs, flyers, etc.) digital entertainment, talk tracks for shipboard team