Senior Marketing & Communications Analyst

ManTech’s Digital Transformation Division (DTD) seeks a Marketing and Communications Specialist to join our growing team and thriving culture to assist in driving new business and support internal and external communications.  
Roles and Responsibilities include but not limited to the following:
•Marketingo Creates and manages marketing plans as well as collateral material to create brand awareness for DTD’s solution offerings o Assists DTD growth team and Practice/Portfolio leaders in planning social media campaigns to promote the organization's capabilities, services, and solution offerings.o Develops new marketing material for all marketing campaigns including social media, trade shows/conferences, websites, and other online or published venues. o Conducts detailed return-on-investment analyses of marketing campaign results, customer demographics, and market conditions to optimize marketing strategies. o Provides customer and competitor analysis and insight to assist marketing and strategy development. •Communications o Generates ideas and strategies to promote the organization's mission through social media. o Develops and manages social media campaigns for the organization. o Monitors press coverage, cultivates and maintains key media contacts, represents the organization with external business partners and/or community agencies. o Writes and disseminates news releases and suggests story and feature ideas for social media and website publishing. o Organizes press coverage through print, radio, television, and web-based opportunities and assists in the development of public relations strategies for the organization. o May be the most senior public relations representative in a smaller organization and have project management responsibilities.•Proposal Developmento Design and execute advertising Campaigns targeting key Stakeholders (e.g. Source Selection Committee)•Opportunity Captureo Work with Capture Manager to design and execute advertising Campaigns targeting key Stakeholderso Work with Capture Manager and Director Talent Acquisition & Resource Management to design and execute advertising Campaigns to support Recruiting / Incumbent Capture•Eventso Plan and coordinate Industry Event Management per defined process, emphasis on:o ManTech/DTD-sponsored face-to-face events where we have speakers in the agendao ManTech/DTD -sponsored face-to-face events where we have no speakers in the agendao Webinars co-branded with Technology Partners (e.g. AWS, MSFT, OneStream, Oracle, etc..)•Demand Creation / Marketing Campaignso As requested by Practice, for a given Solution Offering the planning, design, customer targeting, launch, execution, and evaluation of Campaignso External Marketing (Social Media / DL Website / Collateral)o Quarterly Tech2 Briefso Regular dissemination of Thought Leadership content from CTO and Practices aligned to Solution Offerings o As requested by CPCO, dissemination of Employer Brand content o As requested by CPCO / Recruiting, advertisement of job requisitionso Out-bound monthly DL newslettero Out-bound weekly DL newsletter•Internal Communications o Documentation of success stories (video, blogs, whitepapers) Customer Outcomes / Return on Investment (ROI) Legacy Systems Shutdowno Documentation of contract win announcements (Net New and On-Contract Growth)o Communication of success stories and wins across Division and Company and in social media (e.g. LinkedIn)o Support preparation and coordination of weekly “News Beat” meeting agendas and content  •Brand/Collateral Updateso Coordinate with ManTech corporate MarCom team o Support semi-annual update of all DTD marketing collateral (e.g. capabilities briefings, 1-page slick sheets, etc..) 

Required Qualifications

• 6+ years of relevant work experience
• Experience performing marketing and communications for Government contracting firm(s) 

Traits:
• Honest
• Team Player
• Curious
• Clever
• Love for Problem Solving 
• Good Listener
• Eager to Learn
• Coachable
• Hard Working
• Finish What You Start
• Level-headed 
• Humorous
• Optimist 
• Go Getter 

Desired Qualifications

• LinkedIn Sales Navigator experience
• LinkedIn Campaign Manage
• SharePoint experience
• Social Media - HootSuite experience
• Content Management System CMS experience with WordPress / SEO
• Adobe Creative Cloud experience
• MailChimp experience for newsletters

About Definitive Logic Definitive Logic (DL) is a management and technology consulting firm known for delivering outcomes and ROI for agencies’ most complex business challenges.  DL delivers performance-based and outcome-driven technology consulting solutions that directly support the strategic intent of our Defense, Homeland Security, Emergency Management, Federal Civilian and Commercial clients. We’re the pref