Content Marketing Manager

Overview

As a Content Marketing Manager, you will lead, plan, and deliver differentiated, thought-provoking content to drive demand. Under the agreed global content strategy, you will have responsibility for leading multiple content campaigns across a range of pillars and formats. This will include defining content plans over multiple channels and collaborating with internal teams and external vendors to create content and bring it to market.

 

This role sits within the Global Demand Generation team and works closely with Performance and Product Marketing teams. Content marketing is a new function, so you’ll need to have a clear and strategic vision for the role of content in driving demand, as well as proven skills in getting buy-in from stakeholders. You will have a strong focus on performance to demonstrate growth in demand and the success of content marketing.

Responsibilities

Essential Responsibilities:   

• Content planning:
• Creation of content plans including:
• identifying unique and durable messaging aligned to our brand positioning, strategic content pillars, and SEO requirements
• defining the balance of channels
• mapping out content distribution to a calendar
• Working closely with internal subject matter experts to port their knowledge and thought leadership into best practice content
• Ensuring other channel activity (PR, product, events) feeds into and is aligned with all content plans
• Effectively manage the planning of multiple content campaigns at any given time

• Creating content assets:
  • Create new content or repurpose existing content assets using a combination of:

• External vendors for copy, video, and audio creation
• Own writing and design skills (using Canva) for smaller pieces
• Internal teams for creative/design and webinar/video creation
• Internal experts for original thought leadership
• Delivery of content to market:
• Collaborate with internal email, social, and web teams to push content out to market
• Liaise with the Demand Generation Ads Manager to use paid media to support content efforts
• Communicate content marketing go lives and successes to the wider marketing team
• Best practice and thought leadership
• Bring expertise in content marketing best practice to the Demand Generation team
• Identify new opportunities for growing demand using content
• Measurement
• Track and report on content marketing campaigns - as standalone and as part of broader Demand Generation performance

Qualifications

Skills and experience:

 

• B2B content marketing expertise including planning and executing
• Experienced in leading content marketing for professional services (ideally legal), technology, or SaaS offerings
• Skilled at breaking down complex, technical subject matter into digestible content across written, video, and audio formats
• Comfortable acting as a best practice lead, providing vision and guidance to the content team and wider business on getting the best from our thought leadership
• Empathetic, insight-driven approach to best predict audience content preferences
• Proven at managing external vendors to get the best output for content
• Experienced at directing multiple senior stakeholders to gain their buy-in and leverage their expertise
• Able to confidently write and design (using Canva) small content pieces independently
• Detail oriented, organized, and a master multi-tasker with excellent project management skills
• Highly analytical with the ability to interpret data to derive actionable insights
• Ability to collaborate cross-functionally, across regions, and build relationships at all levels.

 

 

Minimum Experience Requirements:  

 

• 8-10 years of progressively responsible experience in related roles.

 

 

Consilio’s True North Values

• ExcellenceWe strive to make every client our advocate
• PassionWe DO because we CARE
• CollaborationWe win together through teamwork and communication
• AgilityWe flex, adapt, and embrace change
• PeopleWe value, respect, and invest in our teammates
• VisionWe create clarity of purpose and a clear path forward

 

Consilio, LLC is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, colo