Director, Customer Growth Marketing

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.

The Merchant Solutions division enables businesses of all sizes to securely accept card, check, and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll, and reporting services for our business customers.

Our Marketing Vision:

The marketing function of Global Payments is responsible for Brand, Product Marketing, Growth, and Revenue Performance for Merchant Solutions. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, employees, and business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them. 

Job Summary:

The Director, Customer Growth Marketing has a business-critical role within the Revenue Marketing organization and will significantly impact revenue growth. This person will own customer growth marketing efforts for the Americas with the goal of driving revenue growth, and customer retention. They will be responsible for developing an integrated cross-sell and upsell strategy for North America. This person will also lead a team of marketing campaign managers responsible for executing plans in-market and achieving growth goals

This high-impact role requires a results-driven, people leader who knows the full customer lifecycle and deeply understands the customer. They should have proven experience running customer growth programs that align with the customer decision journey and using marketing channels to drive growth, retention, and advocacy. 

Responsibilities:

• Develop and execute a comprehensive cross-sell GTM strategy in alignment with company growth and retention goals.

• Increase the customer lifetime value of merchants and meet monthly revenue targets from customer growth initiatives.

• Oversee marketing campaign strategy development and execution across multiple product portfolios and marketing channels.

• Lead, mentor, and grow a high-performing team, and foster a culture in alignment with company values.

• Collaborate and drive alignment on customer growth strategy and programs across Sales, Product, Revenue Operations, Lead Management, and other functions.

• Enhance the customer experience by creating integrated touchpoints that seamlessly connect the pre-purchase and post-purchase process.

• Support the creation of an operating model for customer growth, inclusive of program measurement, KPIs, rules of engagement, and program success

• Report out to leadership on success of cross-sell, upsell programs and other customer growth initiatives
   

Job Requirements:

• A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 10+ years of proven experience in B2B digital marketing with a successful track record in a leadership role.

• In-depth knowledge of customer lifecycle marketing including customer growth, retention, and advocacy.

• Highly adept at email programs, cross-sell and upsell campaign development, audience segmentation, and sa